SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany

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The Scoop On Showering: Moen Uncovers 15 Fun Facts About This Daily Ritual

NORTH OLMSTED, OH -- (Marketwired) -- 05/06/14 -- You shower in the morning. For seven minutes. At a temperature of 99 degrees F. Under a wall-mounted showerhead. Sound familiar? We all think our showering routine is "normal" -- but what about those folks that use their smartphones in the shower? Or (eek) clip their nails in what should be a sanctuary of solitude? Moen, the number one faucet brand in North America, pulled back the shower curtain on this often daily ritual, to uncover interesting shower habits, trends and facts so you can see just how average your shower really is.

According to Moen's Consumer & Market Insights group:

What's the Average Shower Length?

1. On average, showers last about 13 minutes -- but consumers wish it could last five minutes longer.

How Many Showers?

2. Americans take an approximately 6.7 showers per week.

Who Takes More Showers: Men or Women?

3. Males take showers more frequently than females (7 times per week vs. 6.4, respectively).

What Time of Day is Most Popular?

4. Fifty-eight percent of U.S. consumers take more showers in the morning than at any other time of the day.

Shampoo in the Shower

5. On average, consumers wash their hair 5.7 times per week.

A Place to Relax and Unwind

6. Sixty-seven percent spend their time in the shower daydreaming on topics like family and relationships, as well as thinking about work and household chores.

A Shower and a Song

7. Sixty-three percent sing in the shower because they feel happy, relaxed and know that no one can hear them.

De-Stress or Stress Out?

8. Women are 16 percent more inclined to spend time mulling over family issues and chores than men.

Shared Spaces

9. Seventy-three percent of U.S. consumers are sharing their shower with their spouse/significant other.

Towel Time

10. More consumers dry off outside the shower rather than inside.

Squeaky Clean

11. Forty-five percent of women say their biggest pet peeve is that their male counterparts never clean the shower.

Bigger is Better

12. Forty-eight percent of homeowners wished they could make their shower larger.

Most Popular Showerheads

13. Almost half of all consumers currently have a wall-mounted, standard-sized showerhead; but the most preferred is a wall-mounted rainshower.

Finding the Right Temperature

14. Sixty-two percent of consumers prefer a hot shower.

Going Green

15. Thirty-seven percent of consumers want to conserve water, but don't want to sacrifice shower performance.

About Moen
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks for residential applications -- each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. In addition, Moen® Commercial offers superior performing products that deliver lower lifetime costs for today's facilities.

Moen's legacy of thoughtful design stemmed from an invention by Al Moen. In 1937, after burning himself at a sink with traditional single taps for hot and cold water, a young, determined Al Moen set about inventing a single-handle faucet designed to mix hot and cold. The invention, finalized in 1939, revolutionized the plumbing industry and set the stage for 75 years of innovation.

Moen is part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The company's trusted brands include Moen® faucets, Master Lock® security products, MasterBrand Cabinets®, Therma-Tru® entry door systems and Simonton Windows®. FBHS holds market leadership positions in all of its segments. FBHS is part of the S&P MidCap 400 Index. For more information, please visit www.FBHS.com.

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