|By Business Wire||
|May 6, 2014 09:11 AM EDT||
Cardlytics, the leader in Card-Linked Marketing, will present at The Mobey Forum on Wednesday, May 7, 2014. Jason Brooks, Head of International, will present a case study session entitled “Unlocking the Value of Transaction Data and Banking.” Jason will discuss the growing interest of financial institutions in monetizing their trusted data safely, presenting a case study of a Cardlytics implementation with a major European bank.
As the Head of International at Cardlytics, Jason executes strategic partnerships to develop Card-Linked Marketing solutions for financial institutions that deliver enhanced customer relationships through relevant advertising from retailers, restaurants, and brands. Jason has extensive experience at the intersection of payments and retail. He founded a payroll card company in 2002, which was acquired and later became InComm. At InComm, Jason was responsible for Financial Services overseeing the growth of products like Visa gift cards and money remittance at retail.
Prior to joining Cardlytics, Jason was VP of Product Development at Meta Bank, responsible for new product management strategy.
• Speaker: Jason Brooks, Head of International at Cardlytics
• Event: The Mobey Forum
• Location: The Palms Resort, 4321 West Flamingo Road, Las Vegas, NV 89103
• Date: Wednesday, May 7, 2014, 11:30 am PDT
• Session Title: Unlocking the Value of Transaction Data and Banking
About The Mobey Forum
The Mobey Forum is an industry association for financial institutions operating in mobile financial services. It is led by banks, but includes members from the entire community of mobile money.
Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and others, the company has insight into consumer purchase behavior for ~70% of U.S. households and ~30% of U.K. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers, through their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.