SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

News Feed Item

CEA and MERA Announce Final Push for CarTech Demo Days

For the second year, the Consumer Electronics Association (CEA)® and Mobile Electronics Retailers Association (MERA) will be supporting automotive electronics retailers across the country as they host CarTech Demo Days. The in-store events will be held May 16-18, offering consumers the opportunity to experience firsthand the latest technologies at their local automotive technology retail stores.

“We received positive feedback from last year’s participants about CarTech Demo Days and they are excited to do it for a second year,” said Ron Freeman, CEO of AAMP of America and Chair of CEA’s Automotive Electronics Division Board of Directors. “Retailers who have not yet signed up are encouraged to complete the process by May 14th in order to take full advantage of the program.”

CEA and MERA are providing all the creative elements for CarTech Demo Days marketing at no cost as a benefit to member retailers, utilizing the Revenew Marketing Network. In addition to CEA and MERA, leading industry manufacturers including Audiovox, Dual, HD Radio, iSimple, Kenwood, Kicker, Pioneer, SiriusXM and Viper are sponsoring the nationwide program and supporting their dealers. The marketing materials for CarTech Demo Days offer a robust suite of creative elements including an event micro-site, banner ads, web button, Facebook ads, Facebook app, direct mail, print ads, in-store poster and three-touch email campaigns.

“The Revenew Marketing Network provides a great way for manufacturers to market to their retailers’ customers via email and social platforms,” says Chris Cook, president of MERA. “CarTech Demo Days provides a national awareness program that targets local consumers with the right message to encourage them to visit local retailers and learn about in-vehicle technologies.”

The 2014 CarTech Demo Days have already surpassed last year’s total of 214 retailers participating and hosting in-store events. In 2013 CEA hosted a Satellite Media Tour (SMT), which included more than 20 media markets, showcasing the types of products available and educating consumers on CarTech Demo Days, and how to find a local retailer. The 2014 SMT looks to expand on last year’s success of over 8 million media impressions.

For more information on CarTech Demo Days, please visit CarTechDemoDays.com. If any dealers or retailers are interested in participating, please contact Willet Hossfeld at CEA.

About CEA:

The Consumer Electronics Association (CEA) is the technology trade association representing the $208 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media.

About MERA:

The Mobile Electronics Retailers Association (MERA) strives to grow the mobile electronics industry by supporting its professionals with education, networking opportunities and legislative support. Members include retailers, manufacturers, distributors, manufacturer’s representatives and others who realize professionalism and continuing education are cornerstones for successful business. In addition to numerous member benefits, MERA publishes Mobile Electronics magazine, the premier industry trade resource, and produces KnowledgeFest, the industry’s only trade show and education conference dedicated to mobile electronics professionals as well as In Car Experts, a premier marketing and buying group. For more information, visit www.merausa.org or call (800) WHY-MERA.

About Revenew:

Revenew is the leader in Channel Networking™ is a technology platform that enables a network of manufacturers, resellers and industry groups to promote brands and generate demand together through distributed marketing. On Revenew’s license-free cloud-based channel marketing platform, members can build target databases, access marketing content and funds, customize and co-brand integrated campaigns and track results. It is a unique combination of distributed marketing automation, online fund management, content portal, contact management and business network – enabling all members to grow their businesses faster and easier. To learn more about the Revenew Marketing Network, visit http://www.revenew.com or contact Suzanne Martin, 877-794-8556 or [email protected].

UPCOMING EVENTS

  • 2014 Technology & Standards Spring Forum
    May 19-23, 2014, Seattle, WA
  • CES Unveiled Warsaw
    June 17, 2014, Warsaw, Poland
  • CE Week
    June 23-27, 2014, New York, NY
    • CE Week Exhibits
      June 25-26, 2014, New York, NY
  • CEA Innovate!
    Sept. 30-Oct. 2, 2014, Phoenix, AZ
  • CES Unveiled Paris
    October 22, 2014, Paris, France
  • CE Hall of Fame Dinner
    November 10, 2014, New York, NY
  • CES Unveiled New York
    November 11, 2014, New York, NY
  • CES Unveiled Las Vegas
    January 4, 2015, Las Vegas, NV
  • 2015 International CES
    January 6-9, 2015, Las Vegas, NV

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Artifactory binary repository management system. As one of the most widely used binary repositories and the only repository that offers a high availability clustered solution, the integration with Artifactory helps customers easily adopt CA Release Automation to optimize their entire software development lifecycle. “Artifactory is a standard maker at the continuous-integration domain and provides the user a powerful repository experience with the freedom to choose his own tools set and ecosyste...
This talk focuses on the application of DevOps fundamentals to include network infrastructure. It draws from real deployment case studies on the extension of today's paradigms to address the challenges of the network infrastructures' ability to seamlessly and cohesively integrate into agile workflows. In this session at DevOps Summit, Arista Networks will focus on configuration management using automation with a nod to future work necessary to include telemetry and ephemeral state information....
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around...
SYS-CON Events announced today that dcVAST, a leader in IT infrastructure management, support service and cloud service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. dcVAST provides cutting-edge IT services and IT infrastructure management services. dcVAST builds robust systems that are simple, secure and serviceable. dcVAST’s IT infrastructure support and IT services expertise can help companies r...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
While Docker continues to be the darling of startups, enterprises and IT innovators around the world, networking continues to be a real mess. Indeed, managing the interaction between Docker containers and networks has always been fraught with complications. Without automation in networking, the vision of running Docker at scale and letting IT run the same apps unchanged on the laptop and in the data center or for any cloud cannot be realized.
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
The OnPage SOAP API provides programmatic access to OnPage messaging services. Typical applications include sending messages to individual OnPage users or groups and receiving tracking information for messages such as delivery and read timestamps or reply information. The API is based on open standards known collectively as "Web Services," which includes the Simple Object Access Protocol (SOAP), Web Services Definition Language (WSDL), and the XML Schema Definition language (XSD).
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
Ayla Networks, whose agile Internet of Things (IoT) platform makes it easy for manufacturers to deliver secure, connected products, today announced it has been included in the list of "Cool Vendors" in the Internet of Things report by Gartner, Inc. “Gartner knows how important it is that manufacturers of all kinds of products have the right IoT solution to help turn their products into connected ‘things,’” said David Friedman, CEO and co-founder of Ayla Networks. “The market for Ayla’s IoT pla...
A new definition of Big Data & the practical applications of the defined components & associated technical architecture models This presentation introduces a new definition of Big Data, along with the practical applications of the defined components and associated technical architecture models. In his session at Big Data Expo, Tony Shan will start with looking into the concept of Big Data and tracing back the first definition by Doug Laney, and then he will dive deep into the description of 3V...
SYS-CON Events announced today that CenturyLink, Inc., a leader in the network services market, has been named “Platinum Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. CenturyLink is the third largest telecommunications company in the United States and is recognized as a leader in the network services market by technology industry analyst firms. The company is a global leader in cloud infrastructure and ...
ScriptRock has been included in the list of "Cool Vendors" in the "Cool Vendors in DevOps 2015" report by Gartner, Inc.* ScriptRock provides visibility into the configuration state of an organization's IT environments, enabling the continuous delivery of mission critical services. For enterprises where downtime is not an option, ScriptRock's system-wide overwatch offers the assurance that misconfigurations and anomalies are caught before they affect the business. By satisfying this fundamental ...
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.