SYS-CON MEDIA Authors: Greg Ness, Elizabeth White, Glenn Rossman, Pat Romanski, Cynthia Dunlop

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Pet360.com Hosts #PetMOMitor Instagram Contest in Honor of Mother's Day

$200 Dog Activity Monitor Awarded to One Mom Who Wants to Know Everything About Her Pet

PHILADELPHIA, PA--(Marketwired - May 06, 2014) - She may lack the 230 million scent receptors of a bloodhound, but there's no denying the facts: there's no human tracker more dogged and skilled than Mom.

Because Moms want to know and monitor everything in their kids' lives -- including those with four legs and fur -- Pet360.com, an all-in-one resource for pet parents, is offering one caring canine matriarch the perfect Mother's Day gift: a Heyrex dog activity tracker.

"This Mother's Day, we want to pay tribute to all devoted pet parent Moms," says Rose Hamilton, Pet360 executive vice president and chief marketing officer. "This invaluable device will help one lucky winner keep better track of the health, well-being and overall behavior and habits of her dog."

For a chance to win, follow @Pet360 on Instagram, 'gram a photo of your dog(s) doing what they do best -- whatever that might be -- and answer this question: "What would you like to better monitor in your dog's life?" Be sure to include #PetMOMitor in your post. All entries must be received before 11:59 PM EST on Sunday, May 11.

The winner will be chosen at random to receive a complete Heyrex system, valued at $200, which collects data on a pet's activities -- exercise, scratching, sleep and more. Using wireless technology, the tracker transmits information from a convenient, clip-to-collar-and-forget monitor to a receiver, sending automatic notifications on behavior and health changes via user-friendly weekly and monthly summaries for Mom (or Dad). Durable, waterproof and completely safe, the Heyrex doesn't require recharging or maintenance and can be activated in minutes.

About Pet360.com

Pet360.com is the most comprehensive online resource for pet parents. Launched in 2012 to support pet parents at every stage of their pets' lives, Pet360.com offers expert tips and sage advice, a savvy community of pet parents and the convenience of home shopping all in one place. The website also curates a personalized experience for each pet parent based on the type, breed, age and size of their pets. Pet360.com is a part of Pet360 Inc., an integrated media company devoted to everything pets, providing pet parents the trusted information, products and advice they need to raise happy, healthy pets.

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