SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Brass - Is It In or Out: Schlage Hosts Home Décor Debate with Leading Design Experts

Schlage, a brand that bridges the gap between security and design in decorative door hardware and locks, has cemented its role as a category leader by bringing together today’s most influential home décor and design opinion makers in a virtual debate focused on a hot topic: brass.

Hosted via Google Hangout this month*, the online deliberation focused on the controversial role brass plays in home décor and whether brass finishes are outdated or making a comeback. A distinguished panel of industry experts—including Huffington Post contributor and designer Courtney Cachet, national real estate expert and author of the Next Generation Real Estate Brendon DeSimone, HGTV.com and Design Confidential’s Rayan Turner, Modern Moment Design’s Jessica Wilcox and Kelly Mangum, interior designer at national builder JW Homes—squared off on the state of brass.

Agreeing that the metal finish – a longtime runner-up to stainless steel and gold – is on-trend for some home décor accents, the panel was equally divided on whether it has a permanent place in the home. Highlights from the session include:

  • “Matte and brushed finish brass is the contemporary twist on garish and gaudy brass from the 1990s, and it’s paired best with reclaimed woods, vintage pieces as well as marble, stark white and mid-century décor,” said Wilcox.
  • “Brass doesn’t work for everyone’s home, and I think we’ll start to see copper and polished chrome accents creeping in across the country as the next big thing that people will experiment with in the home,” said Cachet.
  • I’m seeing homeowners experiment with brass in small ways, like tile accents, but it is also a design feature that people are careful to weigh up before committing to it for the entire house because it’s a bold look,” said Mangum. “I think home décor enthusiasts said that finishes like brush nickel and bronze are still seen as the safest route for home decor accents.”
  • “It’s great to see design-savvy homeowners embracing trends but when it comes to selling a home, it needs to be neutral enough to allow prospective buyers to imagine themselves adding their own touches,” said DeSimone.

“Brass is a hot topic in the world of design. While many people view the bright and polished finish as garish and outdated, there is also a segment of the home décor market with an appreciation for the modern variations of aged brass or satin brass,” said Steve Down, Allegion’s Residential Leader overseeing the Schlage brand. “To ensure that Schlage is a leader in delivering proven styles, we are consistently keeping our fingers on the pulse of what is driving market demand. We have opened the door to consumers, inviting them to join the conversation and learn more about how to pair hardware to best complement their home using our Schlage Style Selector and on our Facebook page.”

To weigh in with your own views about the ‘Great Brass Debate’, head to Schlage’s Facebook page and Twitter to join the conversation and have your say about brass and whether you think it’s “in” or “out”.

With a 90-year heritage in setting decorative lock design trends for ever-changing residential tastes, Schlage, a brand of Allegion, offers a variety of high-quality decorative door hardware, perfect for new builds, renovations and retrofits of any size and style. Schlage’s Decorative Collections offer more than 1,000 customized design and finish options that reflect a home’s individual style. From traditional or contemporary to transitional or ornate, Schlage’s decorative knobs, levers and deadbolts combine the security, quality and convenience homeowners expect. Additionally, this year, Schlage will introduce a range of new products for homeowners to refresh their door hardware, including a new decorative lever, rose, door knob and other offerings in a sleek matte black finish.

Visit Schlage’s new and improved website to see the full product range at www.schlage.com.

*The Great Brass Debate was hosted on April 15, 2014

About Allegion

Allegion (NYSE:ALLE) creates peace of mind by pioneering safety and security. As a $2 billion provider of security solutions for homes and businesses, Allegion employs more than 8,000 people and sells products in more than 120 countries across the world. Allegion comprises 27 global brands, including strategic brands CISA®, Interflex®, LCN®, Schlage® and Von Duprin®.

For more, visit www.allegion.com.

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