SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Jinni Semantic Discovery Implemented on AT&T U-verse®

Jinni, the semantic video discovery solution provider, announced today that AT&T U-Verse has implemented the company’s personalized TV experience features and is now available to all U-verse STB subscribers across the US. This is the largest customer running on the Ericsson Mediaroom platform to deploy the next-gen discovery service in the US.

“Working with AT&T U-Verse is a major milestone toward realizing our vision of making the video discovery experience an intuitive, enjoyable part of watching TV,” tells Yosi Glick, Jinni Co-founder & CEO. “We are proud to have been chosen by the U-Verse team to build an awesome user experience.”

The Jinni Semantic Discovery Solution has differentiated itself from other engines by satisfying three important industry trends: (1) continuing to shift focus towards the consumers' experience, by creating and offering features with intuitive semantic-driven capabilities. (2) user-centric discovery led by the growing awareness of personalized entertainment services; (3) natural language understanding to meet growing consumer demand for semantic capabilities in consumer electronic products.

About Jinni

Jinni is the world’s leading smart video guide platform powering a next-gen video experience. Using content genetics and nuanced understanding of user tastes, the Jinni engine powers a uniquely intuitive and personalized experience that increases content consumption and consumer satisfaction.

The Jinni service is powered by the Entertainment Genome™, containing thousands of genes that are assigned to each title to describe mood, style, plot, setting and more; this is a rich alternative to the usual genre language, which benefits both the quality of the content delivered as well as the intuitive semantic-based user experience. New titles are automatically indexed via analysis of user reviews and synopses, using a proprietary Natural Language Processing solution.

Jinni is the leading content discovery and personalized recommendations provider to global tier-1 Pay TV and OTT content providers. Customers include: Xfinity, AT&T U-verse®, Xbox, VUDU, Belgacom, Prisa, and SingTel.

See Jinni's award winning semantic engine at work; www.jinni.com iPad http://bit.ly/1iKGDl8

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