SYS-CON MEDIA Authors: Jason Bloomberg, Kevin Benedict, David H Deans, RealWire News Distribution, Gilad Parann-Nissany

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Sprint PanoramaTM to Unleash a New Breed of MVNOs

Already an industry leader in enabling Mobile Virtual Network Operators (MVNOs), Sprint (NYSE: S) Wholesale Solutions today announced the availability of Sprint PanoramaTM, opening the door for existing and new entrants to participate in the wireless industry. With Sprint Panorama, the Sprint Wholesale Solutions sales team assists brands by addressing their wireless objectives enabling them to seize new opportunities, differentiate and grow through mobility.

Research has predicted that the number of MVNO subscribers is rising at a predicted 10 percent annual growth rate globally. Helping brands capitalize on that opportunity, Sprint Panorama focuses on close collaboration, offering greater industry insights and strategic account plans that can extend the value of wireless to their customers beyond merely offering access to the network and devices.

After launching an MVNO with Sprint, one retail customer has seen a 19 percent increase in store visits while those customers spent 35 percent more money while in-store.

“Providing network access alone to our MVNO customers and turning them loose on the market isn’t going to cut it in today’s competitive wireless landscape,” said Karen Freitag, vice president - Global Sales: Wholesale & International at Sprint. “With years of expertise and proven success in enabling MVNOs, Sprint has the vision and ability to diagnose the most difficult wireless challenges for brands and turn them into a winning financial opportunity.”

The core tenants of the Panorama structure include:

  • Insights – Through the use of data and Sprint’s vast industry knowledge, customers have a plotted course for achieving the right solution. Utilizing procured research, Big Data, training and our own Innovation Lab, Sprint Wholesale Solutions can open up a new set of opportunities that brands may not have ever imagined possible.
  • Connections – Sprint Wholesale Solutions has the experience and an array of connection services that can lead to increased mobility, including wireless, wireline, global networks, metered usage, hardware and programs.
  • Innovation – Bringing real-world value-added custom solutions to life such as mobile data, mobile functionality, mobile commerce, mobile to-go, interfaces framework and connected life, Sprint can help brands drive additional revenue or reduce costs, and aid in deeper customer relationships.
  • Support – Sprint can assist brands embarking on their wireless endeavor by offering go-to-market solutions, a dedicated account team, proactive product innovation, business-building programs and marketing support.

“Sprint Panorama brings wholesale connectivity to brands that want to enhance their customers’ experiences,” said Paris Burstyn, Senior Analyst - Wholesale Telecoms at Ovum. “The addition of a wireless offering will expose businesses to new opportunities that can lead to new revenue streams and greater customer loyalty.”

About Sprint

Sprint (NYSE: S) offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint served nearly 55 million customers as of March 31, 2014 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America in 2011, 2012 and 2013. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

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