SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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May 13, 2014, is the 18th Edition of National Denim Day, Presented by Dynamite

The CURE Foundation estimates more than 550,000 people across the country will participate in this wonderful day of breast cancer awareness

MONTREAL, QUEBEC -- (Marketwired) -- 05/07/14 -- The CURE Foundation for breast cancer is proud to be holding the eighteenth edition of its NATIONAL DENIM DAY on May 13. The Foundation's flagship activity helps raise funds while making a concrete and unifying gesture: wearing denim. Businesses, organizations and institutions across Canada are encouraged to allow employees, members and/or students to wear denim in exchange for a suggested donation of $5.

"Every year, we are amazed by the public's response and by our partners' and sponsors' contributions to NATIONAL DENIM DAY. This Canada-wide movement doesn't only build awareness; the funds raised help a lot of people that are touched by breast cancer. We encourage you to show your support on May 13 by wearing denim and the CURE's 'pink flower' ribbon" says Diane Proulx-Guerrera, founder of the CURE Foundation.

This year, nearly 24,000 women will be diagnosed with breast cancer; approximately 5,000 women will die of the disease. People often forget that breast cancer also has a direct impact on families, friends, and even workplaces. It is therefore important that as many people as possible become informed about the disease, prevention and care.

NATIONAL DENIM DAY is the main source of funding for the CURE Foundation. In addition to raising funds, this grand gesture of solidarity helps to educate the population. The funds raised this year will allow the Foundation to complete each part of its mission: to provide the financial support necessary to create resources that will improve the outcome for those affected by breast cancer.

Also, significant corporate donations from companies such as Giant Tiger, ALDO, Jean Machine, Parasuco, and 7 For All Mankind are added to donations collected in the various participating institutions or schools.

About the CURE Foundation

Since its inception in 1997, the CURE Foundation has helped raise over 25 million dollars for breast cancer research, awareness and education as well as providing a financial support for the purchase of breast cancer related equipment.

During NATIONAL DENIM DAY, hundreds of thousands of Canadians wear denim to work to contribute to the eradication of this devastating disease that affects so many of our Canadian families.

"Wearing jeans has never been so important!"

For more information, please visit http://www.curefoundation.com

To follow us on social networks:

Twitter: https://twitter.com/FoundationCURE

Facebook: https://www.facebook.com/fondationCUREfoundation

#NationalDenimDay #JourneeDenim

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