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SYS-CON MEDIA Authors: Mike Kavis, Carmen Gonzalez, Elizabeth White, Pat Romanski, Liz McMillan

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Attitude Drinks Once Again Enjoying Success in Boston

Phase III(R) Recovery Renewed for 3rd Time in Great State/Blue Coast Beverages

NORTH PALM BEACH, FL -- (Marketwired) -- 05/07/14 -- Attitude Drinks (OTC Pink: ATTD) (PINKSHEETS: ATTD) today announced the start of our fourth year selling Phase III® Recovery through the Blue Coast distribution system in the Greater Boston area. Recently, Tedeschi Food Shops continued authorization of Phase III® Recovery in their 2014 beverage sets for all of their stores with multiple facings and optimal locations in their coolers. Phase III® Recovery continues to excel in terms of overall sales while competing against the largest and most prominent brands in the protein drink category.

Blue Coast has successfully placed Phase III® Recovery in convenience stores, fitness centers, grocery, and food shops throughout their distribution territory, and their coverage continues to grow. Roy Warren, CEO of Attitude Drinks, commented: "We know that Phase III® Recovery is a perfect protein sports drink for the college age demographic that is so pervasive in the Greater Boston Metro area. We are encouraged by the way Boston embraces Phase III® Recovery. This is a true bellwether for us."

Ron Fournier, Vice President of Sales at Great State/Blue Coast Beverages, said, "We continue to see long standing customer re-orders for Phase III® Recovery in our area. Phase III® Recovery is unique in our portfolio, and we enjoy steady and growing consumer demand."

About Great State/Blue Coast Beverages, Inc.:
Great State/Blue Coast Beverages is a distributor of premium beverages in the New Hampshire as Great State Beverages, Inc. and in Eastern Massachusetts as Blue Coast Beverages, Inc.

About Attitude Drinks, Inc.
Attitude Drinks, Inc. is an innovative beverage brand development company with a pure milk recovery drink, exploiting recent scientific evidence, confirming the benefits of milk and protein as an exercise recovery aid. Phase III® Recovery is sold in select local, regional and national markets including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

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