SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

News Feed Item

CPRS Toronto Recognizes the Best Public Relations Campaigns at the 2014 ACE Awards

TORONTO, ONTARIO -- (Marketwired) -- 05/07/14 -- Editors Note: There are 5 photos accompanying this press release.

The Canadian Public Relations Society (CPRS) Toronto honoured the best in the city's PR industry this evening at the annual Achieving Communications Excellence (ACE) Awards Gala. Held at the Arcadian Court, the ceremony acknowledged and celebrated the accomplishment of PR professionals in Toronto and the GTA.

"The ACE Awards are a superb way to recognize the outstanding work created by the Toronto PR industry through its communications campaigns," said Maryjane Martin, chapter president, CPRS Toronto. "With so many exceptional submissions, this year's judging panel certainly had its work cut out for themselves in selecting the best of the best in Toronto PR."

The ACE Awards concluded with the presentation of the two most prestigious awards: Best PR Campaign of the Year and Best Creative PR Campaign of the Year. Edelman Canada and Ontario Graphite received top prize of PR Campaign of the Year for the strategic planning and execution of the Creating Community Partners and Advocates campaign and the Best Creative PR Campaign of the Year was awarded to Narrative PR for the innovation and creativity behind the Air Canada rouge - Countdown to Takeoff campaign.

"The ACE Award recipients are carefully selected by a judging panel of seasoned PR professionals," said Carolyn Schulz, ACE Awards chair, CPRS Toronto. "The ACE Awards draw their prestige from being awarded from a panel of Toronto's best and brightest PR practitioners."

The 2014 ACE Award recipients include:

Best PR Campaign


--  Edelman Canada and Ontario Graphite - Creating Community Partners and
    Advocates

Best Creative PR Campaign


--  Narrative PR - Air Canada rouge - Countdown to Takeoff

Leadership Awards


--  Lois Marsh Award: Vince Power
--  CPRS Toronto Volunteer of the Year: Sarah MacKenzie-Smith
--  CPRS Toronto Young PR Professional of the year: Natalie Preddie
--  CPRS Toronto Public Relations Student of the Year: Amanda Paterson

Media Relations - Budget Over $50,000

Gold


--  Edelman Canada and Kraft Canada - Kraft Hockey Goes On

Silver


--  Argyle Communications - The Breathe Right Sleep Pod Hotel Tour
--  NATIONAL Public Relations and Ford of Canada - The Ford F-150 Drive
    Program
--  NATIONAL Public Relations and Keurig Canada Inc. - Keurig + Pink Tartan:
    Creating the Perfect Cup
--  Fleishman-Hillard Toronto - Restore Our Anthem
--  Citizen Relations - Future Shop Holiday 2013
--  Edelman Canada - Knorr What's For Dinner?

Bronze


--  DDB Public Relations - autoTRADER.ca: The Better Way to Buy and Sell
    Cars Campaign
--  Canadian Tire Corporation - Canadian Tire Holiday 2013
--  Canadian Tire Corporation - Science of Winter Driving
--  McDonald's Restaurants of Canada Ltd. - National Hiring Day 2013
--  Unilever Canada and Edelman - Becel Heart of Truth
--  APEX Public Relations Inc. - Nestle Skinny Cow Chocolate Launch: Get The
    Skinny
--  APEX Public Relations Inc. - Walmart Canada - Mom of the Year Award
--  Veritas Communications/Microsoft Canada - Xbox One Launch
--  Citizen & Hyundai - Hyundai Hockey Helpers
--  Cowan & Company - Diane Keaton & L'Oreal Paris: Age Perfect
--  Bayer Canada and Citizen - Bayer: Tick Prevention for Dogs

Media Relations - Budget under $50,000

Gold


--  Argyle Communications - A Taste of Peanut Country
--  NATIONAL Public Relations - Phase 4 Films' Dead Before Dawn 3D Canadian
    Film Launch

Silver


--  Ford of Canada - Ford F-150 Drive Program
--  Tim Hortons & Paradigm Public Relations - Tim Hortons Camp Day
--  Argyle Communications - Saputo Presents Lydia's Italy Live
--  NATIONAL Public Relations - Heffel Fine Art Auction House Fall 2013
    Auction

Bronze


--  Canadian Tire Corporation - Only in Canada: The Canadian Tire Ice Truck
--  Paradigm PR & Energizer Canada - Sex in a canoe? Absolutely, we're
    Canadian
--  Randstad Canada and MSLGroup - Women Shaping
--  Edelman Public Relations - VAWK for eBay by Sunny Fong
--  Strategic Objectives and Ontario SPCA - Ontario SPCA Inaugural National
    Cupcake Day

Best Use of Special Events

Gold


--  NATIONAL Public Relations - SiriusXM Ontario Road Trip
--  Randstad Canada and MSLGroup - 2013 Randstad Award

Bronze


--  Strategic Objectives and Ontario SPCA - Ontario SPCA First National
    Cupcake Day
--  Strategic Objectives and Kruger Products - Air Canada rouge - Countdown
    to Takeoff
--  Anne Vranic - Global TV's launch of NBC series Chicago Fire
--  Narrative PR - Scotiabank SCENE - The Summer of FREE

Brand Development Campaign of the Year

Silver


--  McDonald's Restaurants of Canada Ltd. - National Hiring Day 2013

Bronze


--  Fleishman-Hillard - Lay's Do Us A Flavour
--  Citizen & Hyundai - Hyundai Hockey Helpers
--  Canadian Olympic Committee - #WeAreWinter

Employee Engagement / Internal Communications Campaign of the Year

Gold


--  Toronto Hydro - Toronto Hydro's Community Involvement - investing in a
    better city

Silver


--  DDB Canada - ShareDDB 2013
--  Ford of Canada - Ford JDRF Race for the Cure

Bronze


--  Vale Canada Limited - Vale in Canada: Long Harbour Completion Challenge
    (LHCC)

Community Relations Campaign of the Year

Gold


--  Edelman Canada & Ontario Graphite Ltd - Creating Community Partners &
    Advocates

Best Digital Campaign of the Year

Bronze


--  High Road Communication - Shop Small
--  Paradigm PR & Energizer Canada - Quattro for Women Truth or Dare
--  Seton & Reimagine PR - Seton Job Safety Videos
--  Toronto Hydro-Electric System Limited - Meet your new neighbour,
    Community Energy Storage

Crisis or Issues Management Campaign of the Year

Silver


--  Toronto Hydro - Ice Storm 2013: Dark T.O.
--  De Beers Canada ECA Team - 2013 Winter Road Blockade

Government Relations/Public Affairs Campaign of the Year

Gold


--  Canadian Tire Corporation - ACTIVE AT SCHOOL

Bronze


--  DDB Public Relations - ONGA Advocacy Campaign
--  Argyle Communications - MTO Transit Panel: Choices & Consequences

Investor/Financial Relations Campaign of the Year

Gold


--  Kaiser Lachance Communications - Purpose Investments - launch of
    corporate class funds

Bronze


--  Fleishman-Hillard - The Third Rail - Confronting our pension failures

10th Annual White Cashmere Collections

Gold


--  Veritas Communications/Microsoft Canada - Surface Has Landed
--  Narrative PR - Air Canada rouge - Countdown to Takeoff

Silver


--  APEX Public Relations Inc. - Nestle Skinny Cow Chocolate Launch: Get The
    Skinny
--  HTC Canada and Paradigm Public Relations - HTC One Launch in Canada
--  Strategic Objectives and Kellogg Canada - The All-Bran Tweet Shop

Bronze


--  DDB Public Relations - Subaru Forester Family Rally

Best Student PR Campaign of the Year

Gold


--  Centennial College - Spotlight: Horizons
--  Centennial College - #CANit2013

Silver


--  Centennial College - Phony Party

The Canadian Public Relations Society is a national professional organization focused on establishing and upholding educational and ethical standards in Public Relations. CPRS Toronto is one of the largest local societies with nearly 600 members. For more information, please visit: http://www.cprstoronto.com.


                       Special thanks to our sponsors:
                                 AVW TEL-AV
                                 Marketwired
                               Leger Marketing
                                  CNW Group
                               Canadian Press
                                   Cision
                                 News Canada
                                  Infomart

To view the photos accompanying this press release, please visit the following links:

http://www.marketwire.com/library/20140507-944512A800.jpg

http://www.marketwire.com/library/20140507-944512B800.jpg

http://www.marketwire.com/library/20140507-944512C800.jpg

http://www.marketwire.com/library/20140507-944512D800.jpg

http://www.marketwire.com/library/20140507-944512E800.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time - bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of E...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
"Verizon offers public cloud, virtual private cloud as well as private cloud on-premises - many different alternatives. Verizon's deep knowledge in applications and the fact that we are responsible for applications that make call outs to other systems. Those systems and those resources may not be in Verizon Cloud, we understand at the end of the day it's going to be federated," explained Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, in this SYS-CON.tv interview at...
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. Acco...
"Cloud consumption is something we envision at Solgenia. That is trying to let the cloud spread to the user as a consumption, as utility computing. We want to allow the people to just pay for what they use, not a subscription model," explained Ermanno Bonifazi, CEO & Founder of Solgenia, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...