SYS-CON MEDIA Authors: Scott Bampton, Greg Ness, Elizabeth White, Glenn Rossman, Pat Romanski

News Feed Item

PageScience’s Page-Level Targeting: An Alternative to Cookies

PageScience, formerly Precision Health Media, has published a white paper, “The Future of Advertising: Page-Level Targeting.” The paper shows how advertisers seeking a cookie-free online ad solution can now reach targeted consumers programmatically on a page-by page contextual basis. The white paper is available as a free download at http://pagescience.com/assets/WhitePaper_May_2014.pdf.

This ad targeting breakthrough, PageScience explains, has been made possible by the tremendous growth in real-time programmatic ad exchanges, which allow advertisers to run page-level campaigns at scale – with total access to 15 billion daily impressions.

The white paper examines in detail how page-level targeting works, provides optimal use cases, and compares the new strategy with cookie-based behavioral targeting:

How it Works. Millions of pages are scored based on attributes like historical performance and viewability. The platform identifies the best pages that reach an advertiser’s targeting goals, and bids on those pages in the real-time marketplace. Ongoing performance of all pages is monitored as a campaign progresses, with lower scoring pages being removed and new pages added in a continual optimization process.

Optimal Use Cases. These include when advertisers are barred or adverse to using cookies (e.g. phramaceuticals, health care), when ads will only resonate with consumers on pages closely related to the products being advertised (e.g., financial services), when targeting criteria is very narrow (e.g., a travel company that wants to target consumes planning a trip to Fiji).

Comparison With Behavioral Targeting. Compared with cookie-based behavioral targeting, page-level targeting offers deeper contextual analysis, targets consumers when topics are top-of-mind, greatly reduces wasted ad impressions, and provides both consumers and advertisers with a highly privacy-friendly environment.

For the complete white paper, please visit http://pagescience.com/assets/WhitePaper_May_2014.pdf.

About PageScience

New York-based PageScience, formerly Precision Health Media, is backed by Metamorphic Ventures, Cava Capital and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Collective), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group).

PageScience’s PageMatchscores pages based on historical performance and other inputs across a private marketplace that delivers high-performing pages programmatically via partnerships with AppNexus and other leading ad exchanges.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and ...
We live in a time when seconds – even milliseconds – can have a dramatic economic impact on your company’s future. With technology being the primary conduit for consumer interaction, the user experience is at center stage. User experience will be a deciding factor in separating the future winners from the losers. By building more speed and agility into the application delivery process, DevOps prom...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public clou...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-qu...
SYS-CON Events announced today that Stratogent will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Stratogent is a custom managed services organization based in San Mateo, California. We design, implement, and support mission critical infrastructure 24x7 on premises, in datacenters and in t...
SYS-CON Events announced today that Grid Dynamics, the leading provider of scalable eCommerce technology solutions, will exhibit at DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Grid Dynamics is a leading provider of open, scalable, next-generation commerce technology solutions for Tier 1 retail. Grid Dynamics h...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product...
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--co...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterp...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "th...