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Crayola® and Legacy Games Team up on Mobile Apps to Spark Children’s Creativity

Legacy Games, a global game developer and publisher, today announced a partnership with Crayola for the development of a series of apps designed to engage children in the creative process. The first app, Crayola® Color, Draw & Sing, combines the process of coloring and drawing with music, so that adding to the picture actually completes the song. Every action, whether using a crayon, paint brush or marker or choosing a new color, unlocks a new musical track in the song.

“At Legacy Games, we are committed to developing games that engage children in the creative process,” said Ariella Lehrer, CEO, who has a PhD in Cognitive Psychology. “With more and more children using digital devices such as tablets, we recognize the importance of providing them with activities that not only spur the creative process but will also help their development. Transferring coloring from paper to the screen is a difficult process, and we were challenged to find a way through the gaming experience to not only teach the children, but to entertain them,” she added.

As part of its creative process, Legacy tested the Crayola® Color, Draw & Sing app with more than 100 children and families at free community art classes at the Barnsdall Arts Park in Los Angeles. “We learned so much from these children and used their experiences to modify the game,” Lehrer explained. “By watching them interact, we were able to see what inspired them and revised the app frequently to reflect this feedback.”

The app features eighteen total musical tracks for each song, each track representing a unique instrument. Including the goal of unlocking all the musical instruments while coloring and drawing adds an imaginative, and decidedly “game-like” twist to the creative process, keeping kids engaged in the creative process longer. It also has dozens of coloring-book templates paired with popular children’s songs such as Frere Jacques, De Colores, All the Pretty Little Horses, as well as more than 50 official Crayola colors. Users can choose between crayons, markers, paints and stickers that further enhance the experience.

“Crayola is excited to partner with Legacy Games on the launch of the Crayola® Color, Draw & Sing app, which provides kids the opportunity to unleash their unique vision in a fun, colorful and virtual experience,” said Warren Schorr, vice president of brand licensing for Crayola. “We know kids of all ages are engaging both online and offline, and always look for opportunities where we can innovate and provide relevant products that spark creativity wherever they are.”

Geared to children ages 2-6, the educational art app is now available on iOS via the App Store for $4.95 and will be available on Android later this month.

Crayola® Color, Draw & Sing is also available for Windows Desktop and Windows 8 through a collaboration with Intel and is specifically designed to showcase the functionality of the portable All-in-one (pAIO), a new category of PCs which offer the performance of a full PC inside a sleek, lay-flat battery–based design with a larger, high definition screen and multi-user functionality.

About Legacy Games

Entertaining customers for over 15 years, Legacy Games develops and publishes games based on iconic brands for a broad, mass-market audience. Criminal Minds, Tarzan, Law & Order, Twilight Zone, Murder She Wrote, Ghost Whisperer, Psych, Paranormal State, House M.D., Jane Austen, and Crayola Color, Draw & Sing are among some of Legacy's most popular licenses. Legacy Games also creates its own character-driven content, such as the award-winning Pet Pals series, League of Mermaids, and Atlantis: Pearls of the Deep. Our games are distributed worldwide in more than 15 languages through both retail and digital channels, for PC/Mac and mobile platforms. Customers can download and play "Legacy Original" games as well as hundreds of PC games from our roster of talented indie development partners at www.legacygames.com.

About Crayola®

Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information, visit www.crayola.com or join the conversation at www.facebook.com/crayola.

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