SYS-CON MEDIA Authors: Michael Bushong, Newswire, David Smith, Tim Crawford, Kevin Benedict

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Research and Markets: Travel and Tourism Industry Big Data - Delivering the Big Picture to Drive Competitiveness

Research and Markets ( has announced the addition of the "Big Data - Delivering the Big Picture to Drive Competitiveness" report to their offering.

Big Data is arguably the biggest opportunity, in a generation, for the travel and tourism industry. The Internet has changed our businesses tremendously - how we look, book, pay for and even consume travel services. With that change has come entire new ways of tracking and measuring travellers' wants, behavior and needs. This means that, more than ever before, suppliers are better able to understand their customers and competitors. In addition, these data are easier than ever to produce, capture, collect, analyze, integrate and use.

Big Data heralds a vast opportunity for all travel and tourism entities. However, the opportunities arrive hand-in-hand with the potential for significant challenges - increased Competition, the need for new flows of Creativity and Content as well as the need to better understand and satisfy Customers.

Case Studies

  • The UPS Example
  • Macy's Big Story with Big Data
  • The Kayak Case
  • Big Data at British Airways
  • Marriott - Making the Most of Big Data
  • adMarketplace - Reinvention Through Big Data Application
  • The Target Case - Big Data Leads to Big Embarrassment

Key Topics Covered:

1. Executive Summary

2. Big Data - The New Creative Gales of Destruction

3. What is Big Data?

4. Why is Big Data Important?

5. Big Data is Big for Travel & Tourism

6. Big Data Drives Competitiveness

7. The Big Data Technology Landscape

8. A Guide to Big Data Suppliers

9. The Internet and Big Data

10. Big Data on the Go

11. Big Data in Action - Case Studies

12. Is Big Data for Big Companies Only?

13. Big Data Limitations and Risks

14. The Future of Big Data

15. Big Data and the Big Picture for Travel and Tourism

16. Twenty Big Data Strategies for Travel and Tourism

17. A Guide to Big Data Implementation

18. Conclusion

19. Bibliography

Companies Mentioned

  • adMarketplace
  • Amazon
  • British Airways
  • Datameer
  • Hadoop
  • Kayak
  • Macy's
  • Marriott
  • ReviewPro
  • SAS
  • Target
  • Tourism Intelligence International
  • UPS

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