Click here to close now.

SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Blue Box Blog, Lori MacVittie, Plutora Blog

News Feed Item

Sociomantic Labs Ramps Up Leadership for European Growth

Programmatic Display Advertising Leader Restructures Management Team to Focus on New Business Opportunities in Europe

BERLIN, GERMANY -- (Marketwired) -- 05/09/14 -- Sociomantic Labs recently restructured its global management team with an aim to accelerate its growth in Europe, the company's founding region identified as a key opportunity market for 2014. Robert Bosch, who joined Sociomantic as Chief Sales Officer EMEA in August of 2013, has been appointed as Chief Sales Officer of the global organization and will be spearheading Sociomantic's sales worldwide. Gavin Wilson, previously Managing Director UK, has been promoted to Managing Director Northern and Southern Europe and will be responsible for overseeing sales in the region. The newest addition to Sociomantic's management team will be Karsten Müller, currently Deputy Chief Operating Officer at Axel Springer Media Impact, a German media marketing and sales organization. He will serve as Managing Director for the DACH region (Germany, Switzerland and Austria), based in Sociomantic's Berlin office.

"Our international clients expect us to work and collaborate across country borders. To meet these expectations, we pool our European sales activities to deliver customer-centric services for our pan-European partners," said Robert Bosch of Wilson's appointment. "Gavin's new role is a key leadership position and I am pleased to appoint one of our most esteemed experts to this new challenge. In the past years, Gavin built not only a strong operational business, but also set the right course for our strategic growth within the UK. His experience will help Sociomantic to expand our growth to new European industries and regions."

For Sociomantic, the new management structure marks another milestone in its international growth strategy. Since the start of 2014, the Berlin-founded advertising technology company opened two new offices, in Turkey and Indonesia, and in April was acquired by dunnhumby, a Tesco company focused on customer science. Together, Sociomantic and dunnhumby aim to help their clients across the retail, travel, telecommunication and finance verticals to engage consumers and help earn their loyalty wherever they shop, in-store and online, with personalized communications that are valuable and meaningful.

"Myself and the European teams are looking forward to bringing the new opportunities of the combined Sociomantic and dunnhumby offering to clients across new markets and verticals in region," said Wilson of his new role. "Together we can deliver the cutting-edge in customer-centric media and shopping solutions for both offline and online properties, enabling us to drive our business forward and further diversify our operations."

About Sociomantic Labs

Sociomantic Labs drives incremental sales at scale for e-commerce marketers with programmatic display advertising solutions for online, mobile and social. Sociomantic's proprietary Streaming CRM™ technology enables marketers in more than 60 countries worldwide to harness the value of CRM and other first-party data assets to deliver individually personalized dynamic ads for retargeting, prospecting and loyalty campaigns -- helping marketers turn real-time data into real-time ROI. Sociomantic has been profitable since its founding in Berlin in 2009, and has grown organically to more than 200 employees in 17 offices today.

About dunnhumby

dunnhumby is the world's leading customer science company, helping companies fully understand their best customers and how to keep them coming back. dunnhumby employs more than 2,700 people throughout Europe, Asia, and the Americas. Based in London, the company was founded in 1989 and is led by Chief Executive Simon Hay. The company is a privately held, wholly owned subsidiary of Tesco PLC., the world's third largest retailer. dunnhumby has joint venture partnerships with retailers across the globe, including The Kroger Co. in the U.S., Metro in Canada, Gruppo Pam in Italy and Co-op in Norway. dunnhumby also includes social marketing and advocacy experts BzzAgent and merchandising analytics software company KSS Retail.

Resources

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:

Sarah Murray
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
A new definition of Big Data & the practical applications of the defined components & associated technical architecture models This presentation introduces a new definition of Big Data, along with the practical applications of the defined components and associated technical architecture models. In his session at Big Data Expo, Tony Shan will start with looking into the concept of Big Data and tracing back the first definition by Doug Laney, and then he will dive deep into the description of 3V...
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Database apps on mobile devices shouldn't stop working when there's limited or no network connectivity. In his session at 16th Cloud Expo, Bradley Holt, a Developer Advocate for IBM Cloudant, will discuss how to bring data stored in a cloud database to the edge of the network (and back again), whenever an Internet connection is available. He will demonstrate techniques for replicating cloud databases with mobile devices in order to build offline-enabled mobile apps that can provide a better,...
This talk focuses on the application of DevOps fundamentals to include network infrastructure. It draws from real deployment case studies on the extension of today's paradigms to address the challenges of the network infrastructures' ability to seamlessly and cohesively integrate into agile workflows. In this session at DevOps Summit, Arista Networks will focus on configuration management using automation with a nod to future work necessary to include telemetry and ephemeral state information....