SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

News Feed Item

Sociomantic Labs Ramps Up Leadership for European Growth

Programmatic Display Advertising Leader Restructures Management Team to Focus on New Business Opportunities in Europe

BERLIN, GERMANY -- (Marketwired) -- 05/09/14 -- Sociomantic Labs recently restructured its global management team with an aim to accelerate its growth in Europe, the company's founding region identified as a key opportunity market for 2014. Robert Bosch, who joined Sociomantic as Chief Sales Officer EMEA in August of 2013, has been appointed as Chief Sales Officer of the global organization and will be spearheading Sociomantic's sales worldwide. Gavin Wilson, previously Managing Director UK, has been promoted to Managing Director Northern and Southern Europe and will be responsible for overseeing sales in the region. The newest addition to Sociomantic's management team will be Karsten Müller, currently Deputy Chief Operating Officer at Axel Springer Media Impact, a German media marketing and sales organization. He will serve as Managing Director for the DACH region (Germany, Switzerland and Austria), based in Sociomantic's Berlin office.

"Our international clients expect us to work and collaborate across country borders. To meet these expectations, we pool our European sales activities to deliver customer-centric services for our pan-European partners," said Robert Bosch of Wilson's appointment. "Gavin's new role is a key leadership position and I am pleased to appoint one of our most esteemed experts to this new challenge. In the past years, Gavin built not only a strong operational business, but also set the right course for our strategic growth within the UK. His experience will help Sociomantic to expand our growth to new European industries and regions."

For Sociomantic, the new management structure marks another milestone in its international growth strategy. Since the start of 2014, the Berlin-founded advertising technology company opened two new offices, in Turkey and Indonesia, and in April was acquired by dunnhumby, a Tesco company focused on customer science. Together, Sociomantic and dunnhumby aim to help their clients across the retail, travel, telecommunication and finance verticals to engage consumers and help earn their loyalty wherever they shop, in-store and online, with personalized communications that are valuable and meaningful.

"Myself and the European teams are looking forward to bringing the new opportunities of the combined Sociomantic and dunnhumby offering to clients across new markets and verticals in region," said Wilson of his new role. "Together we can deliver the cutting-edge in customer-centric media and shopping solutions for both offline and online properties, enabling us to drive our business forward and further diversify our operations."

About Sociomantic Labs

Sociomantic Labs drives incremental sales at scale for e-commerce marketers with programmatic display advertising solutions for online, mobile and social. Sociomantic's proprietary Streaming CRM™ technology enables marketers in more than 60 countries worldwide to harness the value of CRM and other first-party data assets to deliver individually personalized dynamic ads for retargeting, prospecting and loyalty campaigns -- helping marketers turn real-time data into real-time ROI. Sociomantic has been profitable since its founding in Berlin in 2009, and has grown organically to more than 200 employees in 17 offices today.

About dunnhumby

dunnhumby is the world's leading customer science company, helping companies fully understand their best customers and how to keep them coming back. dunnhumby employs more than 2,700 people throughout Europe, Asia, and the Americas. Based in London, the company was founded in 1989 and is led by Chief Executive Simon Hay. The company is a privately held, wholly owned subsidiary of Tesco PLC., the world's third largest retailer. dunnhumby has joint venture partnerships with retailers across the globe, including The Kroger Co. in the U.S., Metro in Canada, Gruppo Pam in Italy and Co-op in Norway. dunnhumby also includes social marketing and advocacy experts BzzAgent and merchandising analytics software company KSS Retail.

Resources

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:

Sarah Murray
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...