SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Amazon and Leading Italian Bookstore Chain Giunti Launch a New Bookstore Model for Italy

(NASDAQ:AMZN)—Amazon and leading Italian bookstore chain Giunti announced an exclusive agreement to launch an innovative bookstore model, blending digital and physical reading together, and offering Giunti customers access to a wide selection of Amazon products. Italian customers will be able to discover and buy Kindle e-readers in 170 Giunti al Punto bookstores by the end of the summer. Giunti booksellers will help readers find print or digital books they want that are most suitable for their literary tastes.

Starting today through December 31, 2014, Giunti al Punto customers will receive five free Kindle books of their choice, from the Giunti catalog when they buy any Kindle e-reader at the Giunti al Punto bookstores.

Later this year and with the support of Amazon, Giunti al Punto bookstores will open an online shop where its customers will have access to a vast selection of books, physical media products and toys available on Amazon.it. Customers of the Giunti online shop will benefit from a great customer experience from Amazon logistics, delivery and customer service. Moreover, for every purchase on the new Giunti online shop, customers will also earn Giunti points, which can be converted into vouchers and spent in the Giunti al Punto physical bookstores.

“Giunti, with its centenary history, and its bookstore chain, among Italy’s best known and loved, continue to innovate on behalf of its customers,” said Jorrit Van der Meulen, Vice President, Amazon Kindle. “Amazon and Giunti share the same core values: customer obsession and a passion for reading. With its 170 bookstores, Giunti is the ideal partner for Amazon to help Italian readers discover the benefits of digital reading.”

“The Giunti-Amazon agreement represents a milestone to advance the bookstore experience for our customers and promote reading in Italy, in any possible format,” said Martino Montanarini, Giunti CEO. “The Kindle ecosystem is truly appreciated by customers all over the world, thanks to this agreement, we can make the largest possible selection of books, digital innovation and eBooks available to our customers, adding the Italian Kindle Store and the Giunti online shop to the traditional Giunti al Punto offer.”

The Amazon.it Kindle Store offers more than 2.5 million books, including one of the largest selections of books in Italian—with over 75,000 titles, including free classics and thousands of books for less than € 1.99. Amazon also has agreements with Waterstones, the UK’s largest brick and mortar bookseller, and independent bookstores in the US.

Giunti al Punto bookstores

With 170 bookstores extensively distributed throughout the Italian territory, Giunti al Punto is the #1 Italian bookstore chain in terms of directly operated stores. Giunti al Punto stores have a size ranging between 100 to 1000 square meters and carry a wide selection. Bookstores are conveniently located in historic city centers, shopping malls, airports and outlets.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Amazon Fire TV is a tiny box that plugs into your HDTV for easy and instant access to Netflix, Prime Instant Video, Hulu Plus, WatchESPN, SHOWTIME, low-cost video rentals, and much more. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, www.amazon.com.mx, and www.amazon.com.au. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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