SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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dmexco Establishes Its First Satellite in Singapore

COLOGNE, GERMANY -- (Marketwired) -- 05/12/14 -- dmexco goes Asia: On 29 May 2014 the leading international expo and conference for the digital economy will, for the first time, bring the top minds of the Asian digital sector together at an exclusive dmexco Satellite event in Singapore. Held in the Marine Gardens' extraordinary Flower Field Hall, the event will feature first-rate presentations by renowned market players as well as several exciting panel discussions under the heading "Video Advertising -- Get with the Programmatic." However, the event's main benefit for the invited guests will be the opportunity to engage in extensive networking at the top international level.

The world's leading digital marketing event is expanding into Asia for the first time, with a lengthened top-class dmexco Satellite event in Singapore. On 29 May 2014, dmexco will bring together the elite representatives of Asia's digital economy. The exclusive theme-oriented networking event will be attended by selected decision-makers and executives from the marketing, media and advertising sectors. The visitors will enjoy the inspiring ambience of Flower Field Hall, where they will find first-rate C-level contacts. In addition, the new must-see event for the Asian digital industry will provide crucial information about one of the sector's most relevant trends at the moment: programmatic video advertising. Under the heading "Video Advertising -- Get with the Programmatic," renowned experts will highlight the new dimensions of animated advertising in exciting presentations, the famous hot chair and lively panel discussions devoted to controversial topics such as "Programmatic premium -- myth or reality" and "The three prophets -- three market leaders & three predictions for global video advertising." The visionaries on the podium will include Phil Duffield, Alex Khan and Kara Weber from Adap.tv, the sponsor of the dmexco Satellite in Singapore, as well as Prashant Kumar (IPG Mediabrands), Gautam Talwar (Makers Studios), Gowthaman Ragothaman (Mindshare Worldwide) and Ambrish Jain (Lenovo). Digital Market Asia will support the first dmexco Satellite event in Asia as its media partner.

Christian Muche, dmexco Director Business Development, Strategy & International, and Frank Schneider, dmexco Director Marketing, Sales & Operations: "Asia's digital economy is an extremely dynamic as well as innovative market that is accelerating and also influencing other regions. As the leading trade fair and conference for the global digital economy, dmexco provides Asian companies with an ideal platform on which to make valuable contacts with all of the big players of the world's digital industry and further boost their international business. As a result, Asian companies have already expressed increased interest in dmexco 2014. For us, the first dmexco Satellite event in Singapore is merely the logical consequence of the fact that this location is also one of the most important gateways to Asia. We are already looking forward to meeting the elite decision-makers of the Asian digital business sector in person and to getting dmexco to the highest level of relevance in this part of the world!"

You can find the complete programme as well as additional information concerning the exclusive dmexco Satellite event in Singapore at http://dmexco.de/2014/de/Satellite_Singapur.html.

About dmexco
dmexco is the international leading expo & conference for the digital economy. Comprising a unique combination of an exposition and a conference, it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on marketing, media, and technology, dmexco in Cologne is the global No. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. dmexco, which is organized by Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations, and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders from digital brands, advertisers, and marketers, all types of agencies, and media owners, dmexco is connecting the global digital economy.

All further information on dmexco 2014 (September 10 & 11 in Cologne) as well as photos, videos, and statements on dmexco 2013 are posted at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco and www.youtube.com/dmexcovideo.

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