|By Marketwired .||
|May 12, 2014 06:45 AM EDT||
IRVINE, CA -- (Marketwired) -- 05/12/14 -- Multi-channel audience and content monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, announced today that Sandy Grushow has joined the company as an Advisory Board member, providing assistance in areas of strategy and business development. Grushow's expertise in media, technology and marketing, as Adaptive continues to build world-class solutions that sit at the intersection of content and advertising, is a major addition to the company.
Grushow currently runs his own strategic advisory practice, providing critical counsel and creative guidance to both early stage and mature businesses in traditional and digital media and technology. Most recently, Grushow was named to the Board of Governors of the Weather Company. Prior to starting his own practice, he served as Chief Content Officer at MediaLink, where he worked closely with and provided counsel to numerous digital content creators, distributors and brands. Before moving into the world of digital media and technology, Grushow spent twenty-four years at Fox, helping to build the new broadcast network from its earliest days prior to being named Chairman of Fox Television Entertainment, where he oversaw both the broadcast network and the TV studio.
"We are ecstatic to have someone with Sandy's credentials join our Advisory Board to help guide our growth in several key areas," Adaptive Media's CEO Qayed Shareef said. "Sandy's experience is important to us as we continue to deliver the right solutions aimed at the digital advertising market across all channels and all devices, with the goal to target TV advertisers and content providers who are looking for increased visibility and efficiency."
According to market research firm eMarketer, the worldwide digital advertising market is expected to grow to $173 billion by 2017. Adaptive Media sees major opportunities in areas of online display, mobile and video channels as cross device ad targeting becomes essential for marketers. Currently, the company serves publishers through its Real-Time Bidding (RTB) platform that drives inventory monetization for agencies and advertisers through video, mobile, rich media and display channels.
A key initiative for Adaptive Media in 2014 is to provide solutions for the TV industry through digital advertising and content monetization. Powered by its custom video player, Adaptive Media possesses the reach and technological capabilities to deliver the content and key advertising metrics that are lacking in today's video solutions. Shareef sees a significant opportunity to bridge the gap between the legacy experience and what can be provided through digital channels, and Grushow's experience will be important in guiding that effort.
"I'm excited to start working with Adaptive Media and look forward to helping them develop innovative video solutions," said Grushow. "Qayed and his team should be very proud of what they've been able to accomplish in just under a year, and I am excited about their strategy and what they are on track to achieve in 2014."
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.