SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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Attitude Drinks and King Supplements Partner to Promote Phase III(R) Recovery Online

Phase III(R) Recovery Is America's First Real Milk Recovery Drink

NORTH PALM BEACH, FL -- (Marketwired) -- 05/12/14 -- King Supplements has partnered with Attitude Drinks, Inc. (PINKSHEETS: ATTD) to market and sell Phase III® Recovery online. Joining the array of "King Approved" functional products available on King Supplements' web site, Phase III® Recovery has been recognized as the best tasting and most effective recovery drink in the industry. Mr. David Bailey, CEO of King Supplements, commented: "We were referred to Phase III®, and once I tasted it, I knew this was a fit with our portfolio and one that I know we can help to accelerate sales. Phase III® fits our business model enabling us to provide the most cutting edge protein drink in the marketplace with our consumer friendly online retail outlet."

Mr. Roy Warren, CEO of Attitude Drinks, said, "We know that consumers appreciate both the flavor and functionality of Phase III® Recovery, and we are excited to partner with David and his team to get the word out to consumers worldwide through his King Supplements' modern social media programs. We know that once consumers understand Phase III® Recovery in terms of scientific strategy, taste appeal and packaging convenience, they will find it clearly superior to all competitive brands."

About King Supplements

King Supplements carries the highest quality nutritional supplements in the country. They offer a vast selection of diverse products that target performance and training, whole body health, weight loss, beauty, and more. Every product experiences a rigorous screening process to determine if it is "King Approved." In addition, all King products are offered at the lowest possible price with free shipping on all orders. For more information about King Supplements, visit kingsupplements.com.

About Attitude Drinks, Inc.

Attitude Drinks, Inc. is an innovative beverage brand development company with a pure milk recovery drink, exploiting recent scientific evidence, confirming the benefits of milk and protein as an exercise recovery aid. Phase III® Recovery is sold in select local, regional and national markets including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

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