SYS-CON MEDIA Authors: Pat Romanski, Nikita Ivanov, Yeshim Deniz, Elizabeth White, Sean Houghton

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Independent Study Shows 117% ROI for MarketLive E-Commerce Platform

'Total Economic Impact' Research Measures ROI, TCO and Pay-Back Period for Deploying MarketLive's Commerce Technology

PETALUMA, CA -- (Marketwired) -- 05/12/14 -- MarketLive, the leading Total Commerce platform for high-growth merchants, today announced the results of a commissioned study conducted by Forrester Consulting which measured the real-world risks and total financial returns for a merchant deploying MarketLive's e-commerce platform.

'The Total Economic Impact™ Of MarketLive's Total Commerce Platform' study evaluated MarketLive's customer deployments and documented a three year return-on-investment (ROI) of 117 percent and an internal rate-of-return (IRR) of 184 percent. Customer interviews revealed that 15 percent of the increase in both online sales and in-store kiosk sales could be attributed directly to MarketLive.

The interviewed customer estimates that the total cost of ownership (TCO) for MarketLive's SaaS service is 20 percent lower than on-premise technology with similar capabilities, and the pay-back period -- including the deployment costs such as implementation, internal labor and initial professional services -- is just 8 months.

"Given the increasing sophistication that enterprises have regarding ROI analyses related to IT investments, Forrester's TEI methodology serves to provide a complete picture of the total economic impact of purchase decisions," according to the study. "MarketLive's Total Commerce Platform is a highly flexible eCommerce software-as-a-service (SaaS) solution that can be used both online and in-store."

"Through live load tests performed after each major upgrade and with our planned volume, MarketLive has consistently maintained our site's performance and uptime during seasonal peaks," added the CIO of the MarketLive customer interviewed for the study.

Three Year Risk-Adjusted Results Summary

  • ROI: 117%
  • IRR: 184%
  • TCO: 20% lower
  • Payback: 8 months

Media may request a free copy of Forrester's May 2014 'Total Economic Impact' Study by contacting Renee Newby at [email protected].

Connect with MarketLive

About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg, John Deere, Title Nine, Intermix and others.

For more information, visit www.marketlive.com.

Media Contact:
Renee Newby
Rocket Science PR, for MarketLive
Office: +1 415 464 8110 x213
Mobile: +1 757 651 6554
Email: Email Contact

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