|By Business Wire||
|May 12, 2014 09:07 AM EDT||
Visualead, an Offline-to-Online and Visual QR code startup, today announced its cooperation with Renren (NYSE:RENN), a leading Chinese social network, to incorporate Visualead’s Visual QR Code technology in Renren’s mobile app for iPhone and Android.
Visualead's technology turns any image, profile picture, GIF animation, and even video into an engaging and effective Visual QR Code, which can be easily scanned by any QR code reader. Like other large social networks in Asia (and recently, also Facebook), Renren uses QR Codes to let users easily connect with one another. Through Visualead’s technology, Renren’s 200 million users now enjoy fun animations as their personal QR codes for making new friends.
Renren is the first social network worldwide to integrate Visualead’s innovative Visual QR Code technology. "The new Animation Visual QR Codes delight and entertain Renren's users, strengthening their engagement with Renren and its app," said Nevo Alva, Visualead’s CEO. "QR codes are very effective in their functionality, but their traditional monochrome layout is not meaningful or appealing to people. Visual QR Codes are far more engaging and effective; when consumers see our Visual QR Codes, and especially the animated ones, they are intrigued to engage with the code and explore the mobile experience that awaits them. We've found out that consumers are up to 4 times more likely to scan our Visual QR Codes than a regular black and white code."
Visualead is an O2O and QR Code technology startup with offices in Israel and China, serving over 350,000 enterprises, agencies and businesses using its platform to create Visual QR Codes and mobile campaigns. Through its patent-pending Visual QR Code technology and mobile marketing O2O platform (http://www.visualead.com), Visualead helps businesses connect with their customers both Offline and Online through a fun and effective mobile experience. Visualead won 1st place in China’s prestigious Global Mobile Internet Conference startup competition in 2013 and additional awards in E&Y’s Journey and Israel Machine Vision Conference.
Based on the success of this new feature, Renren and Visualead plan to expand their cooperation with additional creative ways to utilize the potential of Visual QR codes.