SYS-CON MEDIA Authors: Michael Bushong, Newswire, David Smith, Tim Crawford, Kevin Benedict

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New Sertun Brand Color-Changing Towels take the Guesswork out of Sanitizing

ITW Professional Brands today unveiled Sertun™ Rechargeable Sanitizer Indicator Towels. The towels feature patent-pending Color-Check™ technology that changes the towel color from blue to yellow when there is not sufficient sanitizer in it. This gives restaurant operators peace of mind that they are effectively sanitizing hard surfaces and are in compliance with restaurant health codes.

The towels will be featured at the 2014 National Restaurant Association (NRA) Show. Celebrity chef Robert Irvine will be at the Sertun brand booth 3472 on Saturday, May 18 from 1 to 3 p.m. taking photos with attendees.

“If you watch Restaurant Impossible, you know how highly I value proper sanitation,” Irvine said. “Sertun will give you confidence that you are doing everything you can to ensure the health of your customers.”

According to the Centers for Disease Control and Prevention (CDC), 48 million people in the U.S. get sick from eating contaminated food every year – nearly half from a restaurant or deli. The average restaurant illness incident costs more than $75,000 in fines and legal costs. The Sertun towel reduces worries about health code violations and fines, and illness from poor hard surface cleaning.

“Health code violations and fines can add up, but they are just the tip of the iceberg,” said Tara Millar, Sertun Brand Product Manager, ITW Professional Brands. “Because of the potential for negative publicity, the damage to a restaurant’s brand and reputation from an illness could be devastating.”

With Sertun towels, restaurant operators never have to wonder if their sanitizer is out of spec. As Sertun towels deploy quat, the color of the towel changes from blue to yellow, indicating there is not sufficient sanitizer in the towel. By placing the towel back into properly mixed sanitizer, the towel recharges and turns blue again. When the towel no longer turns blue, it’s time to change the sanitizer.

The Sertun towels were in development for seven years and have been well received by restaurants and distributors alike.

“Several large restaurant chains are testing the towels now and have shared tremendous feedback,” Millar said. “We’ve also received an overwhelmingly positive reception to the soft launch from distributors and expect a huge market response.”

For more information about Sertun Rechargeable Sanitizer Indicator Towels, visit ITW Professional Brands’ booth 3472 at the 2014 NRA Show or

About ITW Professional Brands

ITW Professional Brands manufactures and markets products for industrial and institutional hygiene markets. Primary industries and distribution channels are industrial MRO, jan/san and food service. The brand portfolio contains five well-known industry brands including SCRUBS® pre-moistened wipes, Spray Nine® disinfectants and degreasers, DYKEM® industrial marking products, Dymon® specialty cleaning products and Atlantic Mills® disposable food service wipers. Backed by years of formulation expertise, the five brands from ITW Professional Brands offer products that are among the most trusted and effective products available today. ITW Professional Brands is located in Olathe, Kansas with an additional distribution center in Lakewood, New Jersey. For additional information regarding ITW Professional Brands, call 1-800-443-9536 or visit

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