|By Marketwired .||
|May 12, 2014 10:02 AM EDT||
NEW YORK, NY -- (Marketwired) -- 05/12/14 -- Atlantic recording artist Trey Songz is celebrating his sultry new single, "SmartPhones," with a one-of-a-kind mobile web app. The GRAMMY® Award-nominated superstar unveiled the mobile app earlier today in a tweet to his 7.35 million Twitter followers (@TreySongz), with additional details then released exclusively through Mashable (http://on.mash.to/1jy2eSl). "SmartPhones" heralds Trey's hugely anticipated new album, "TRIGGA," which arrives everywhere on July 1st.
The "SmartPhones" mobile web app experience allows users to "break into" Trey's very own smart phone, where they can access a broad range of "apps." Fans can check out such exclusive extras as personal photos, texts, and cell phone videos, save their info to Trey's contact list, and best of all, the world premiere of the new "SmartPhones" companion video. At the time of the launch, the clip was only viewable after unlocking the mobile app with the "TRIGGA" release date -- 7114. The video can now viewed via YouTube (https://www.youtube.com/watch?v=7sExF5B4G-U). As if that weren't enough, the "SmartPhones" mobile web app includes Shazam and Beats Music, links to Trey's official web store (store.treysongz.com), Google Play, and the iTunes Store, as well as updates from Trey's official Facebook, Twitter, and Instagram feeds and access to his innovative fan club app, The Angel Network (TAN). The mobile web app was built by Come Together Create and FortyAU.
"SmartPhones" is shaping up as another slow jam smash for Songz, with Complex hailing it as "a wonderful track that delivers just enough innocence behind (Trey's) words as he sings about the difficulties of dealing with a relationship over a (smart phone)." The track recently impacted at multi-format Urban radio outlets nationwide, while official audio can be heard now at Trey's official YouTube channel, www.youtube.com/TreySongzVideos.
"Na Na," the first single from "TRIGGA," has already proven a popular favorite, reaching the top 10 at multi-format Urban radio with sales rapidly approaching RIAA gold certification. Meanwhile, the track's companion video -- directed by Gil Green & Trey Songz and co-starring WWE's Brie & Nikki Bella -- continues to rock YouTube with close to 18 million views at www.youtube.com/watch?v=v0Gu_Yh_keE.
Long regarded as a brilliant live performer, Trey will star at a number of upcoming summer festivals, highlighted by a Stadium Stage set at the 2014 Hot 97 Summer Jam, scheduled for June 1st at East Rutherford, New Jersey's MetLife Stadium. For complete information, please visit www.treysongz.com/tour.
With "TRIGGA," Trey Songz crafted his most intimate album yet, an honest and courageous set that more than confirms his status as the undisputed master of modern R&B, pop, and soul. Trey's sixth studio collection, "TRIGGA" follows 2012's blockbuster "CHAPTER V," which burst into the top of the Billboard 200 upon its initial release, fueled by such hit singles as "Heart Attack" and "Simply Amazing."