SYS-CON MEDIA Authors: Doug Masi, Mat Mathews, Newswire, David Smith, Tim Crawford

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LiveOps Encourages Contact Centers to Hang Up Their Phones

LiveOps, Inc., the global leader in cloud contact center and customer service solutions, is once again transforming the customer service experience by encouraging contact centers to hang up their phones. Marty Beard, Company chairman and CEO, is creating a transformative shift in the way brands provide customer service by removing the last hardware barrier inhibiting brands from running their contact centers exclusively on software. Beard’s vision will be on display during the “Engineering the Customer Experience” roadshow, in which LiveOps is partnering with Twilio, Google, Plantronics, DocuSign, Box, SendHub and OneReach to discuss the future of customer service.

“LiveOps’ vision for the future of customer service has changed the contact center dramatically in the past few years,” said Beard. “The shift to the cloud, the creation of true multichannel environments, the enablement of contextual customer experiences and the integration of WebRTC technologies have forever changed the customer experience. Now, by encouraging brands to hang up the phone for good, we’re encouraging them to embrace our vision for the next-generation contact center – one that is not limited by the confines of hardware or real estate.”

LiveOps is spearheading a fundamental change to the contact center that includes replacing datacenters, telephone systems, PCs and desktop phones with cloud-based technologies, such as WebRTC, helping brands to become more agile and more flexible while reducing costs. Last year, LiveOps led the charge in transforming the contact center by combining the industry’s first single, integrated, multichannel desktop, LiveOps Engage, with Twilio Client and WebRTC, which eliminates the need for expensive on-premise servers, software, on-premise PBX, landlines and desktop phones required by traditional call center technologies.

LiveOps WebRTC Solution is the first and only cloud contact center that transforms a browser into a full-featured agent desktop with a phone without the need for plug-ins or telephony infrastructure. With this solution, which extends LiveOps Engage and LiveOps Voice, inbound and outbound calls are routed directly into a web browser, dramatically reducing total cost of ownership by as much as 50 percent while improving agent productivity and enhancing workforce utilization.

“Costly servers have been replaced with laptops,” continued Beard. “Old fashioned contact center cube farms have been replaced by a newly liberated agent workforce that can work from virtually anywhere. This is a truly historic pivot if you consider the contact center of years past, and I look forward to sharing the details of this transformation during the upcoming roadshow with Twilio.”

The “Engineering the Customer Experience” roadshow will stop in six cities – Atlanta, London, Chicago, New York, Santa Monica, Calif. and San Francisco – between May 13 and June 24 to host one-day conferences that explore how next-generation technologies are engineering great customer experiences.

For more information or to register for the “Engineering the Customer Experience” Roadshow, visit Use promo code LIVEOPS50 for 50 percent off of registration.

About LiveOps

LiveOps is the global leader in cloud contact center and customer service solutions. More than 350 companies around the world, including, Symantec, Royal Mail Group, Ideal Living, and Amway New Zealand trust LiveOps’ technology to enable effective multichannel, social and mobile interactions with their customers. LiveOps' award-winning platform has processed more than 1 Billion minutes of customer interactions and managed operations for the largest US-based cloud contact center of 20,000 home-based, independent agents. With 10+ years of cloud experience LiveOps is the partner of choice for companies wanting to migrate to the cloud. Headquartered in Redwood City, California with European regional headquarters in London, LiveOps supports a wide range of industries including retail, financial, health care, insurance, and high tech. For more information, visit

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