|By Business Wire||
|May 12, 2014 05:00 PM EDT||
YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, announced that it has enhanced its YuMe Audience-Aware SDK to support Nielsen Online Campaign RatingsTM for mobile.
YuMe will enhance its cross-screen demographic targeting and measurement capabilities using Nielsen Online Campaigns Ratings for mobile which is anticipated to launch this summer. This is made possible by YuMe’s unique combination of device-integrated SDKs, proprietary modeling and data sciences capabilities, and close cooperation with Nielsen to measure YuMe’s results.
By upgrading its mobile SDK specifically for Nielsen Online Campaign Ratings compatibility, YuMe can complement its first-party survey data with Nielsen data to identify demographic segments across its publisher network and provide additional scale to brand advertisers – using Nielsen Online Campaign Ratings to measure reach and frequency.
Reaching specific demographics and measuring audiences on mobile devices has been difficult traditionally because industry standards for tracking anonymous consumer usage do not exist, and approaches vary widely between formats and operating systems. Furthermore, including desktop in this cross-screen measurement mix is even more complex and error-prone.
Now that Nielsen has confirmed that YuMe’s mobile SDK is capable of running Nielsen Online Campaign Ratings for mobile, YuMe will be able to measure audience composition, not just delivery, with Nielsen’s soon-to-be-released mobile advertising measurement product.
“The industry is on the verge of harnessing true, cross-platform audience measurement, and we’re thrilled to see YuMe wholeheartedly embrace the product prior to launch,” said Andrew Feigenson, SVP, Digital Client Service at Nielsen. “Supporting mobile Nielsen Online Campaign Ratings represents a major step toward reliable, cross-screen advertising measurement.”
Nielsen Online Campaign Ratings measures the demographic attributes of digital advertising audiences and has emerged as the standard for buying and selling online ads, including audience guarantees. With the addition of mobile, Nielsen Online Campaign Ratings will become the first and only measurement suite to offer robust insight into a campaign’s full digital and cross-platform audience.
“Every piece of the digital video ecosystem is moving cross-screen, and once Nielsen Online Campaign Ratings for mobile launches, it will be much easier for marketers to target cross-screen audiences and inch closer to executing true, cross-screen buys,” says Jayant Kadambi, Co-Founder and CEO, YuMe.
YuMe and Audience-Aware SDK are trademarks of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the words "may," "might," "will," "could," "would," "should," "expect," "intend," "plan," "objective," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue" and "ongoing," or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about, the effectiveness of the Audience-Aware SDK or YuMe’s cross-screen demographic targeting and measurement capabilities, YuMe’s growth strategy, and technological development; anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies; expansion of the digital media advertising market in general and the digital video advertising market in particular; our competition; market trends, including overall opportunities for digital media advertising and shifting advertising budgets; the ongoing improvement and refinement of our data-science capabilities; developments in the regulatory framework applicable to our business; and our intellectual property and proprietary technologies. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our periodic filings with the Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 203. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.