|By Marketwired .||
|May 13, 2014 11:20 AM EDT||
CINCINNATI, OH -- (Marketwired) -- 05/13/14 -- As Pinterest prepares to launch its first paid advertising product, Promoted Pins, later this month, a new study conducted by the leading Pinterest marketing company, Ahalogy, reveals that users of the platform are prime targets for marketers' budgets.
The study, conducted by Ahalogy and AcuPOLL Precision Research, Inc., found that active Pinterest users are early adopters who love to try and buy new things, but are becoming harder to reach through traditional media outlets. They're also open to brand activity and marketing on Pinterest as long as it adds value to their life.
"We've seen great results from Pinterest marketing in the past two years that we've been helping brands grow on the platform," said Bob Gilbreath, co-founder and president of Ahalogy. "Now we're excited to broadly share data that proves this a marketer-friendly audience and platform."
Based on the study results, Pinterest users are shifting away from consuming media through traditional advertising outlets. They're watching significantly less television than non-users (up to three hours fewer each week), and almost half of the time, are replacing magazine reading and catalogue browsing with Pinterest use. They also indicate that quite often they use Pinterest in place of traditional search engines, like Google.
The research study also revealed some noteworthy Pinterest marketing opportunities for brands. For example, 75 percent of Pinterest activity is mobile and 52 percent of daily Pinterest users are pulling up the app in-store to guide their purchases. Additionally, 83 percent of active users would prefer to follow their favorite brand on the platform than their favorite celebrity. However, only 27 percent of active users are currently following any brand or business on Pinterest.
The study was conducted over a two-week period during February and March of 2014 with 1,300 males and females in the United States over the age of 15. The sample was nationally representative for age, education and income, as well as regionally diverse. The findings were then further broken down by age, gender, and amount of Pinterest use, among others.
To access the full research study, visit www.ahalogy.com/research.
Ahalogy helps businesses grow results on Pinterest while reducing brands' effort and charging only for results. Its proprietary technology, authentic content network and access to analytics & insights maximize the likelihood of consumers viewing content, following a brand and converting to revenue. Because Ahalogy is typically paid for delivering media-like results, it is constantly innovating to help its clients grow. Ahalogy is based in Cincinnati, global capital of brand marketing, with additional offices in New York City.
About AcuPOLL Precision Research, Inc.
AcuPOLL is an innovative, leading market research firm that provides Greater Clarity for Better Decisions on innovations and major marketing initiatives. Founded in 1991 in Cincinnati, AcuPOLL pioneered "qual/quant" research using its patented keypads for faster and more predictive research, and conducts online quantitative surveys leveraging its unique statistical and analytical approaches to generate deeper customer understanding by segment. Clients include more than two-thirds of Fortune 500 consumer-facing firms and 43 of the Top 100 U.S. Advertisers. AcuPOLL has built one of the largest innovation databases in the world, testing more than 50,000 ideas, ads, packages, and other initiatives across 35 countries, helping companies become more successful so that they, their employees and communities thrive. Learn more at www.acupoll.com or by calling 1-800-AcuPOLL.
marketing communications manager