SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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Actian Unshackles Data Scientists to Provide More Accurate Analytics Faster with Deep R Integration

Actian Corporation (“Actian”), the first company to assemble an end-to-end big data analytics platform that runs natively on Hadoop, now provides data scientists with access to blending and enrichment capabilities and highly performant R analytics under one platform for quicker decisions and improved accuracy.

The new integration adds R to Actian’s growing list of hundreds of analytic functions. Data scientists can now execute R in parallel – both in-database and on Hadoop – and access any data source at the point of an R algorithm. Actian frees data scientists from the shackles of low-performing R with highly parallelized low-latency analytics on its Actian Analytics Platform. This expands the breadth of possible queries and leads to faster, more accurate results.

Actian combines highly performant R analytics with data blending and enrichment capabilities to accelerate the entire analytics process for data scientists, freeing up onerous data preparation and enrichment cycles in favor of rapid-iteration data discovery and analytics refinement. For SPSS and SAS users experimenting with R as a low-cost alternative, Actian now provides a comparable environment that addresses the full analytics spectrum at an affordable price point.

With KNIME already deeply embedded in its analytics platform, Actian gives data scientists direct access to more than 1,500 KNIME functions along with a rich library of user-contributed R functions. This powerful combination, coupled with a drag-and-drop interface, amplifies the value of open-source analytics capabilities.

“Actian is freeing data scientists to do what they do best,” said Mark Milani, Senior Vice President of Product Engineering for Actian. “Our continued investment in end-to-end analytic solutions, modern architecture, and extensibility enables stunning breakthroughs in data science productivity on Big Data. Actian’s R solutions dramatically expand the accessibility of high-performance R so a broader pool of practitioners can deliver faster, and more powerful analytic results for their organizations.”

Actian makes R reusable, accessible, and consumable, not just for data scientists, but for less technical users as well. With a user-friendly drag and drop interface, access for SQL users and the ability to share workflows, data scientists can work with business analytics colleagues to deliver a more productive, broadly based analytics team:

  • SQL users can run R scripts in parallel with R embedded in Actian’s MPP analytics database.
  • Data scientists can develop code to run in parallel in data flows or Hadoop with R operators.
  • Other users can add new data sets and blending with shared workflows.
  • R users can execute high-performance R without SQL knowledge with in-database R packages.

"Integration of R with the Actian Analytics Platform will help make R accessible to business analysts, as well as data scientists," said Matt Aslett, research director, data platforms and analytics, 451 Research. "Having the ability to run analytics queries that take advantage of R without analysts needing to be retrained as R programmers should enable Actian Analytics Platform users to focus on the approach that delivers the most efficient use of their existing tools and skills."

To speed time to value, Actian also provides analytic accelerators that give companies a jump start for business areas like market basket analysis, media mix modeling, churn prediction, and ad optimization. Identifying value-added data sources and combining them with Actian’s pre-defined blueprints and analytic functions, enables R users to deploy analytic applications in days instead of months.

Actian will exhibit its R integration, Customer Churn Prediction and other big data analytics solutions in its Booth # 204 at TDWI World Chicago, May 13-16.

About Actian: Accelerating Big Data 2.0™

Actian transforms big data into business value for any organization – not just the privileged few. Actian provides transformational business value by delivering actionable insights into new sources of revenue, business opportunities, and ways of mitigating risk with high-performance in-database analytics complemented with extensive connectivity and data preparation. The 21st century software architecture of the Actian Analytics Platform delivers extreme performance on off-the-shelf hardware, overcoming key technical and economic barriers to broad adoption of big data. Actian also makes Hadoop enterprise-grade by providing high-performance data enrichment, visual design and SQL analytics on Hadoop without the need for MapReduce skills. Among tens of thousands of organizations using Actian are innovators using analytics for competitive advantage in industries like financial services, telecommunications, digital media, healthcare and retail. The company is headquartered in Silicon Valley and has offices worldwide. Stay connected with Actian Corporation at www.actian.com or on FacebookTwitter and LinkedIn.

Actian, Big Data for the Rest of Us, Accelerating Big Data 2.0 and Actian Analytics Platform are trademarks of Actian Corporation and its subsidiaries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

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