SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Liz McMillan, Plutora Blog, Trevor Parsons

News Feed Item

Fronto Unlocks Rewards for Android Users as Interest in Lock Screens, Home Screens Heats Up

One of the most popular apps to hit Android devices is now on Google Play. Fronto launches today, providing rewards, perks and cash to mobile users for simply unlocking their phones. After achieving breakthrough success in Korea, serving nearly 2 million daily active users and ranking as the top eighth app in terms of daily active users (DAU), Fronto is bringing the goodies front and center to U.S. Android devices where the app can be downloaded on Google Play.

Market research shows that mobile users pick up their mobile devices over 100 times throughout the day and 26 percent of that time is spent with the mobile screen. Fronto allows users to discover new content that is memorable and relevant. Just by unlocking their mobile phone screen with Fronto, users can:

  • Earn rewards such as cash, downloadable coupons and gift cards
  • Earn reward points for participating in sponsored promotions which can be redeemed for cash on PayPal and at Amazon and Google Play
  • Discover entertaining news, promotions and ads relevant to their interests in a clean and sleek format

“With the rapid increase in the popularity of lock screen advertisement and content discovery, now is the perfect time for Fronto to make its way to lock screens on Android devices all over America,” said Luke Ahn, CEO of Fronto. “We designed Fronto with the discerning consumer in mind - taking full advantage of the touch interface of today’s beautiful high resolution, fast response lock screens. Together with promotions, news and ads that are meaningful to the app user, Fronto will provide an unequalled experience for Android users that follows our unmatched success in Korea and other markets.”

Going beyond the non-interactive, static images found in similar lock screen advertisements (LSA) and content discovery apps, Fronto offers an easy-to-use interface allowing users to easily discover new rewards and interesting content right from their phone’s lock screen:

  • By swiping left, users can engage with content to earn rewards or participate in a sponsored promotion
  • Scrolling up and down in the lock screen reveals additional content promotions and reward opportunities
  • With personalized content, users can have fun and enjoy discovering interactive advertisements, promotions and informative news stories most relevant to them

Fronto has partnerships with some of the world’s top retailers to offer users the best prizes and incentives available. Added Ahn, “Fronto gives advertisers a prime opportunity to reach their target audiences and we’re glad to help. In turn, we are rewarding our users with the best prizes possible.”

Fronto is now available for free on Google Play and (anywhere else). More information can be found at the app’s official website, http://www.fronto.co.

About Fronto

The first app of its kind, Fronto is a revolutionary lock screen mobile app that make brands, news and information more accessible to smart phone users, and enables mobile advertisers the ability to effectively reach consumers. Fronto is the U.S. arm of NBT Partners (the inventor of the lock screen advertising model) and has offices in San Jose, Calif. after unmatched success in the Korean, Japanese and Chinese app markets.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You use an agile process; your goal is to make your organization more agile. But what about your data infrastructure? The truth is, today's databases are anything but agile - they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application an...
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
More and more file-based and machine generated data is being created every day causing exponential data and content growth, and creating a management nightmare for IT managers. What data centers really need to cope with this growth is a purpose-built tiered archive appliance that enables users to establish a single storage target for all of their applications - an appliance that will intelligently place and move data to and between storage tiers based on user-defined policies. In her session a...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects - scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e....
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
"Application monitoring and intelligence can smooth the path in a DevOps environment. In a DevOps environment you see constant change. If you are trying to monitor things in a constantly changing environment, you're going to spend a lot of your job fixing your monitoring," explained Todd Rader, Solutions Architect at AppDynamics, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Desktop as a Service is emerging as a very big trend. One of the big influencers of this – for Esri – is that we have a large user base that uses virtualization and they are looking at Desktop as a Service right now," explained John Meza, Product Engineer at Esri, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use c...
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time - bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of E...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.