SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton, Glenn Rossman

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Brasil Foods Selects PROS Big Data Applications to Enhance Customer Experience, Performance

PROS® (NYSE: PRO), a big data software company, today announced Brasil Foods has selected PROS big data applications to support its customer experience and price effectiveness initiatives. The transaction closed in the first quarter of 2014.

Brasil Foods, headquartered in São Paulo, is one of the world’s largest protein-based chilled and frozen food producers, with operations in more than 120 countries, approximately 20,000 integrated out-growers and more than 109,000 employees. The company operates across a broad range of food products, including meats, processed foods from meat, dairy products, margarines, pastas, pizzas and frozen vegetables, serving thousands of retailers around the globe.

“We serve millions of customers around the world, with more than 3,300 products,” said Brasil Foods Pricing Manager Fabio Freitas. “Our complex customer environment relies on data from our SAP system. With better automation and intelligence, we’ll be able to respond more accurately to customer requests by channel and region, and manage seasonal demand for our products. PROS pricing solutions and strong customer references set them apart from their competitors. From the start, they took time to learn what was important to our business and demonstrated their commitment to our success. We’re confident we’ve made the right choice for our company.”

“We see firsthand that companies around the world are looking for new opportunities to grow their businesses and improve the customer experience,” said PROS Chief Operating Officer Blair Crump. “They increasingly recognize big data as an untapped source of growth that enables them to outperform in their markets. PROS continues to expand its footprint and customer base worldwide, and we are delighted to add such a prominent industry leader in this important and growing market. We appreciate the confidence Brasil Foods places in PROS.”

To learn more about PROS, visit the website at www.pros.com.

About Brasil Foods

Brasil Foods (BRF) is one of the largest protein-based chilled and frozen food producers in the world. The company operates in the segments of meats (poultry, pork and beef), processed foods from meat, dairy products, margarines, pastas, pizzas and frozen vegetables and sold across 30 brands, including Sadia, Perdigão, Batavo, Elegé, Qualy, Chester, Perdix and Paty, among others. BRF has more than 3,300 products in its portfolio.

BRF operates 50 plants throughout Brazil and has a solid domestic distribution network, which through 33 distribution centers delivers its products to consumers in 98% of the country. In the overseas markets, the company has nine industrial units in Argentina and two in Europe (the United Kingdom and The Netherlands) and 19 commercial offices for serving clients in more than 120 countries on five continents. In 2013, the company opened a new plant in Abu Dhabi in the United Arab Emirates. Through its joint venture with Dah Chong Hong Limited (DCH), BRF distributes to the Chinese retail and food services sectors.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. We apply 28 years of data science experience to unlock buying patterns and preferences within transaction data to reveal which opportunities are most likely to close, which offers are most likely to sell and which prices are most likely to win. PROS offers big data solutions to optimize sales, pricing, quoting, rebates and revenue management across more than 40 industries. PROS has completed over 700 implementations of its solutions in more than 55 countries. The PROS team comprises more than 900 professionals around the world. To learn more, visit www.pros.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of pricing software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with pricing and big data software and its current expectations of the benefits of pricing and big data software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s pricing and revenue management needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of pricing and big data software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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