SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Melissa Data Adds Real-Time Global Address Verification and Auto-Completion to CRM and Ecommerce Data Quality Tool

Express Entry(R) Web Service Enables Fast, Accurate Data With Reduced Keystrokes; Now Verifies Address Information for More Than 240 Countries/Territories

RANCHO SANTA MARGARITA, CA -- (Marketwired) -- 05/14/14 -- Melissa Data, a leading provider of contact data quality and integration solutions, today announced global address verification in Express Entry, the company's address auto-completion tool designed to eliminate bad data at its source. Validating addresses as they are entered, Express Entry now integrates Melissa Data's Global Address Verification capabilities to enable accurate international customer data throughout the enterprise, ideal for CRM, call center, and ecommerce applications. In addition to U.S. address data, Express Entry validates and cleanses international addresses in real time for more than 240 countries and territories around the world -- correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region. Data fields are populated automatically using Express Entry's timesaving type-ahead feature; data entry is not only correct, but also up to 50 percent faster with reduced keystrokes, improving the customer's online experience and increasing website conversions.

"Accurate, current, and consistent contact data is essential for global business, no matter the geographic region. Yet postal standards and address formats vary extensively from country to country, and may be stored in different languages or character sets -- creating a potential cascade of bad data as unverified information enters the system," said Bud Walker, director data quality solutions, Melissa Data. "Express Entry offers an intuitive global solution, equipping CRM and ERP users with a single data quality tool for multiple countries. Businesses and customers both benefit from improved, real-time data quality; order entry is easier and faster, fraud and delivery errors are reduced, and duplicate customer records can be located easily."

With global capabilities, Express Entry now supports customer address data in any UTF8 language; its transliteration feature works with many character sets and enables output displayed in native or Latin characters. Users begin typing an address into a search bar and Express Entry completes the query with a verified address, including city, state, and ZIP Code™ for U.S. addresses, or locality, administrative area, and postal code for international addresses.

Available as a Web service, Express Entry does not require extensive IT resources and can be easily integrated into customized applications and platforms. In addition to the Web service, webmasters and site developers can download a JavaScript code snippet for use with ecommerce forms and online guest books.

Melissa Data will be demonstrating Express Entry's capabilities, including global address verification, during a webinar slated for Wednesday, May 21, 2014 from 2:00-2:30 pm Eastern; click here to register. To download a free trial of Melissa Data's Express Entry, click here or call 1-800-MELISSA (635-4772).

About Melissa Data

Since 1985, Melissa Data has specialized in contact data quality and address management tools with a global perspective. The company's solutions help organizations effectively capture and maintain international customer contact data at the point of entry, ensuring accurate customer information across the enterprise. More than 5,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, government and other sectors, rely on Melissa Data for a full spectrum of data validation software and services. Melissa Data's international operations readily enable access to local sales and support, including offices in the US, Europe and India. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772). Follow Melissa Data on Twitter, Facebook, LinkedIn and YouTube.

MEDIA CONTACTS:
Greg Brown
Vice President, Marketing
Email Contact
(800) 635-4772 x130

Jackie Zerbst
MPowered Public Relations
Email Contact
(714) 998-3448

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