SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Gawker Media Turns to SOASTA to Ensure Fast, Reliable Web Experience for Readers

SOASTA, the leader in cloud and mobile testing, today announced Gawker Media has signed an agreement to use mPulse, SOASTA’s Real User Monitoring (RUM) solution, to provide real user insights for their platform, Kinja. Gawker Media’s 100 million monthly unique readers rely on the Kinja platform and the brands it supports - including Gawker.com, Deadspin, Lifehacker, Gizmodo, Valleywag, Jezebel, io9, Kotaku, Defamer and Jalopnik - for the delivery of news, scandal and entertainment.

“Consumers today are interested in high fidelity content, but want to receive that content at lightning speeds,” said Tom Plunkett, Chief Technology Officer at Gawker Media. “SOASTA’s mPulse solution allows us to map performance metrics to our key business objectives, so we can determine how fast our web site needs to be in delivering compelling content for maximum engagement with our readers.”

SOASTA’s mPulse will be used to measure how real users interact with their various web properties to ensure Gawker readers have a fast, reliable web experience, every time. With the ability to scale across all of their properties, SOASTA will help Gawker visualize their data, build custom dashboards and get real-time data on web performance.

“SOASTA’s mPulse solution gives companies like Gawker Media useful and actionable insight into how consumers interact with their web properties,” said Tom Lounibos, CEO of SOASTA. “In particular, we think media companies are interested in how mobile and desktop users consume content, and how consumer behavior like patience and abandonment changes by type of content, device, geography or browser.”

SOASTA’s mPulse solution captures and aggregates the real-time engagement and performance metrics critical for businesses. It gives decision-makers the user intelligence needed to analyze the impact of performance on the company’s bottom line, take quick action, and factor critical information back into the development lifecycle, to deliver fast compelling web content.

About SOASTA

SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit http://www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

About Gawker Media

Gawker Media is the publisher of some of the best loved titles on the web including the eponymous Gawker and gadget sensation Gizmodo. Founded in 2002 by Nick Denton, the influential media group now produces eight original brands with a collective audience of tens of millions of US readers. Attracting fans and critics alike for their inimitable delivery of news, scandal, and entertainment, the Gawker Media properties are heralded as everything from 'deliciously wicked' to 'the biggest blog in the world.'

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