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Mighty Cast Opens Developer Program for First Modular Wearable, The NEX Band

SDK and API Available to Developers Interested in The NEX Band and Mighty Cast's Patent-Pending IoT Technology

MONTREAL, QC -- (Marketwired) -- 05/14/14 -- Mighty Cast today announces the availability to developers of the SDK and API for its flagship product, The NEX Band. The first modular wearable, The NEX Band uses interchangeable "Mods," up to five at a time on one band, to provide social, gaming and mobile notifications. The NEX Band employs Mighty Cast's proprietary base (the band) and token (the Mods) technology to connect physical, collectible objects to the cloud. Developers will be able to create their own applications for existing Mods, or deeper applications and stylized Mods of their own. This will allow developers to monetize their own physical and virtual components.

In The NEX Band, each Mod represents a related game, social channel or other mobile application that can, once snapped onto the band, send notifications to the band's wearer. Applications can include customized notifications, messaging, proximity detection and Mod tracking. Mods can also be swapped with other NEX Band users to unlock new experiences. This is especially useful for game developers interested in creating collectible Mods which can act as different characters, weapons or upgrades -- ostensibly creating a game console on the wrist. All Mod IDs are managed in the cloud, creating a dynamic and ever-changing experience with real-time analytics.

"Because The NEX Band is modular, it gives power to the consumer to customize their user experiences on the inside and their styles on the outside; all the while protecting against obsolescence," said Adam Adelman, CEO and co-founder of Mighty Cast. "The technology we've created is also extensible to other form factors outside of wearables such as toys or the connected home. This provides virtual brands an opportunity to offer a dynamic physical component -- something viral, shareable, traceable, discoverable and secure."

Developers can sign up for the program at http://www.mightycast.com/developers/.

Media Contact
Ashley White
Uproar PR for Mighty Cast
321-236-0102 x 228
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