SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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SocialBro Releases Its Own Twitter Mute Function for ALL SocialBro Users

Following fast on the heels of Twitter’s release of mute functionality to selected user accounts, SocialBro, the leading Twitter analytics and marketing platform, has today launched its own mute function.

Available now to all SocialBro users, the mute function is integrated with SocialBro’s filtering and search functionality, enabling them to quickly filter out Twitter users on a mass scale and giving them more control over the content they see on Twitter.

The new feature is a particularly powerful tool for businesses and high profile individuals with large Twitter communities who are seeking to ‘zoom in and out’ on their most relevant social contacts so that they don’t miss important tweets.

Alfredo Artiles, CTO and co-founder of SocialBro explains: “If you’re a business, you’re likely to follow almost everyone who follows you. It’s common practice, but if you are following thousands and thousands of people, sometimes it is hard to focus quickly on the content that is most useful to you at a particular moment. This function lets you zoom in on the key individuals and influencers that matter most to your organisation and create a tailored feed.”

Artiles continues: “We are really excited about this because it gives our users the ability to make their Twitter stream much more dynamic with only a few clicks. All it takes is a quick search and then you can mute as many users as necessary. You can also apply filters such as ‘language’ or ‘tweets per day’ to help narrow the selection.”

SocialBro is an advanced cloud solution for the management and analysis of Twitter communities. It enables Twitter for businesses, helping companies to better engage with their audience and increase their communities’ growth qualitatively.

Since its launch in May 2010, SocialBro has achieved rapid growth attracting over 240,000 users from 70 countries including a significant proportion of professional Twitter users, corporates and agencies, such as CBS, NASCAR, Coca-Cola, T-Mobile and Publicis.

Incubated by Seedcamp and with headquarters in the UK and Spain, the platform is integrated with the most important social media platforms worldwide, such as HootSuite, Kred, and Bufferapp.

To sign up for a free trial today, please visit www.socialbro.com

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