SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Orchestro Sees Demand Analytics SAAS Revenue Surge in 1Q

Managing close to $500B of revenue for the world’s largest consumer product companies, Orchestro's industry first Demand Orchestration solutions are now widely being adopted as the industry standard.

Orchestro’s success comes as consumer brand companies struggle to turn nearly unlimited amounts of data into actionable intelligence. Today, the company helps its customers utilize retailer and syndicated data to better understand consumer patterns and consequently increase on-shelf availability, run more impactful promotions and invest in the right category expansions.

Market traction and highlights from the start of 2014 to date include:

  • Revenue growth in 1Q: Orchestro saw significant SaaS quarter-to-quarter revenue growth in 1Q of 2014. Highlights include strong net new customer expansion with the acquisition of two new customers, both of which are top-100 CPG manufacturers in the US.
  • A new Chief Revenue Officer: Bringing more than 20 years of experience to Orchestro, Stuart Van Houten joins the company as Chief Revenue Officer, and will oversee enterprise sales, pre-sales, inside sales, alliances and marketing. He was previously with Clarabridge, GridPoint and Siemens in sales leadership roles.
    • “I am honored and thrilled to join Orchestro at such an exciting time for the company, and within the industry,” said Stuart Van Houten. “The opportunity to provide both CPG and their retailer partners’ levels of previously unforeseen insights into their demand data to drive supply chain excellence is an untapped and a high-growth market that I believe Orchestro is uniquely situated to serve.”
  • Better, faster onboarding: Orchestro succeeded in deploying one of the world’s largest consumer pharmaceuticals companies into its cloud infrastructure in record time in order to help them better manage in excess of $20B in revenue across 13 categories for their largest U.S. retailer.

“We’re thrilled to close the books on another record quarter,” said Prashanth V. (PV) Boccasam, CEO of Orchestro. “But even more exciting are the strides we’re making with our customers to help them better work with the world’s largest retailers, defining the rhythm between supply and demand. No one else can provide the actionable insights we do, especially not on the scale we are.”

Stepping Beyond the Shelf

This year, Orchestro has helped its customers respond to market and environmental demands outside the ‘traditional’ scope of on-shelf availability. This February, one of the world’s largest food and beverage suppliers turned to Orchestro in order to better plan and execute promotions around key promotional events across the U.S. The results were so compelling that they believe they will never look at marketing spend analytics any other way for hundreds of promotions they plan to run on our platform.

Orchestro is also providing guidance and support to its customers, helping them to navigate the challenges of the United States’ Supplemental Nutrition Assistance Program (SNAP), allowing them to understand how sales revenue and buyer behavior are impacted by the program.

Coming Soon: New Product Launch

Within the next month, Orchestro will release a new product, and updated Orchestro-to-Go mobile application, which will provide deeper insights and better integration with Orchestro’s cloud based software.

Follow Podium, the Orchestro blog and our Twitter for more news about Orchestro.

About Orchestro

Orchestro correlates big data to reveal patterns, trends and anomalies that provide insight into consumer goods to shape decisions for competitive advantage. Please visit www.orchestro.com and @Orchestroinc for more information.

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