SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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BeautyCon and ELLE Partner for First-Ever BeautyCon New York Summit

BeautyCon—the preeminent global summit for top digital fashion and beauty influencers, and their ever-growing number of fans—will make its debut in New York City next month. BeautyCon New York will be held in partnership with ELLE, at Pier 36 on May 24th from 10am-6pm, marking the kick-off of BeautyCon’s 2014 event series. Created to inspire and cultivate a new generation of online fashion and beauty trendsetters, BeautyCon will also bring fans and influencers together with events in Los Angeles, Houston and London later this year.

ELLE and BeautyCon’s strategic partnership will span across all three U.S. events and includes collaboration on everything from content curation to programming. ELLE’s parent company, Hearst Magazines, has also made a financial investment in BeautyCon, which is powered by Made with Elastic. "As a leading multi-channel content brand, ELLE continues to align with strategic partners that not only extend our core editorial equities in beauty and fashion, but also offer relevant experiences for our readers and users. And we are excited to work with BeautyCon, a first-mover in the important blogger/vlogger space," said Kevin O’Malley, Senior Vice President, Publisher & Chief Revenue Officer of ELLE. He added, “At ELLE, we are inspired by what’s new and what’s next, and that is what BeautyCon is all about.”

BeautyCon is the place where hundreds of content creators—professional beauty gurus, editors, celebrities, bloggers and YouTube personalities—come together to network, discuss the future of online media, and interact with their fans. More than 3,000 of those fans will gather at this NYC event to participate in interactive presentations, attend panels and performances, create content, engage with a variety of top brands, shop, play games, and interact with some of the most popular fashion and beauty icons who are making their mark in the digital space. Celebrity and digital influencers participating in BeautyCon New York, include Whitney Port, Kandee Johnson, Clothes Encounter, Evelina Barry, Shameless Maya, and many more. Check out the full list here.

This day-long experience is geared toward the tech savvy and socially connected group BeautyCon’s creators have dubbed, “Generation Connected.” Gen C, also known as the YouTube generation, is a group who cares deeply about creation, curation, connection and community. A powerful new force in the consumer culture, Gen C—80% of which is comprised of Millennials—is inherently social (especially where shopping is concerned), internet obsessed, consumes video on the go, and moves markets by spending an average of $500 billion in the US each year.

“BeautyCon is empowering the digital fashion and beauty community,“ says Moj Mahdara, CEO of BeautyCon. “We knew this audience had been neglected and that nobody had created anything like this before, where digital influencers, brands and fans could congregate and exchange ideas. Generation C understands the value of their opinion and the power of their voice. They understand content, media, communication and the power of creation. They are superior communicators.”

Brands interact directly with this group at BeautyCon, and vice-versa, creating the opportunity for a distinctive one-of-a-kind experience. Product integration, consumer engagement and social word of mouth come together organically at BeautyCon. Brands can offer an exclusive first-look at new products and receive vital feedback and exposure on trusted platforms.

For more information or to buy tickets ($45-$145) for BeautyCon New York visit beautycon.com. To become a BeautyCon vendor or sponsor, contact Jonathon Burford at [email protected].

About BeautyCon

BeautyCon is the preeminent global summit for the internet's most influential beauty and fashion icons and their ever-growing number of fans. Created to inspire and cultivate a new generation of online fashion and beauty trendsetters, BeautyCon will bring fans and influencers together with events in New York, Los Angeles, Houston and London in 2014. BeautyCon launched in 2012 with its first event in Los Angeles. In 2013, BeautyCon events in Los Angeles and London turned out a record number of attendees and created an undeniable impact in the digital media space. Upwards of 18 million people were exposed to #BeautyCon, with two trending hashtags, and BeautyCon received more than 230,000 mentions on Facebook alone, during the three day summit in Los Angeles. More than 10,000 fans flooded into the event to meet their style and beauty icons, attend a variety of panels and hosted Q&A’s, and experience exclusive activations featuring close to one hundred brands. For more information visit beautycon.com.

About ELLE

ELLE is the No. 1 fashion magazine brand in the world, with 45 editions, 34 websites, and more than 158 supplements worldwide. The ELLE US brand reaches more than 20 million readers, users, fans and followers every month who find in ELLE a rich mix of fashion, beauty and culture that invites the reader to discover their personal style. ELLE is also the foundation of numerous brand extensions, including ELLE Décor (25 editions), ELLE à table (4 editions), and ELLEgirl (3 editions). ELLE is owned by the Lagardere Active group (France), and ELLE US is published by Hearst Magazines, a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines reaching 84 million adults each year (Fall 2013 MRI GfK). For more information visit ELLE.com, or follow ELLE on Twitter (@ELLEmagazine), Facebook (facebook.com/ELLEmagazine), Google+ (plus.google.com/+ELLE), Instagram (@ELLEUSA), Pinterest (pinterest.com/ELLE), or Tumblr (ELLE.tumblr.com).

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