SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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CashStar to Speak at Retail Payment Innovations Summit at All Payments Expo Europe

CashStar, the digital gifting company preferred by the world’s leading brands, today announced that it will join a panel of experts at All Payments Expo (APEX) Europe to help attendees understand and leverage the convergence of the payments, mobile, retail and marketing worlds during the session titled, “The Omni-channel Approach to Payments & Commerce: Direct from the Merchants.” CashStar’s Vice President of Worldwide Sales, Dan Farrell, will share case studies from retailers that have leveraged digital and mobile gifting programs to lift revenue, engage consumers, and support omni-channel shopping experiences.

APEX Europe brings together executives from diverse industries to build the next generation of prepaid, retail payments, emerging technologies and alternative financial services. APEX Europe is co-located with Retail Payment Innovations, a one-day event focusing on retail innovation and payment technology. This session will be held during the Retail Payment Innovations Summit.

 
Who: Dan Farrell, Vice President, Worldwide Sales, CashStar
Monica Gagliardi, CRM and E-commerce, Gruppo Coin
Olivier Martinet, Global Loyalty, BP
Camilla Velasquez, Director, Product Management, Payments & Multichannel Sales, Etsy
 
What: The Omni-channel Approach to Payments & Commerce: Direct from the Merchants
 
During this panel discussion, attendees will gain real world insights from merchants’ approach to payments and commerce in an omni-channel environment. Panelists will discuss how they are approaching potential partnerships and investments across their channels, including: in-store, online and mobile commerce and will dissect their stance on card-not-present transactions, POS technology, mobile apps and wallet acceptance. Attendees will walk away with a better understanding of how successful retailers are rolling out their omni-channel approaches and what value-add are they looking for in their strategic partnerships.
 
When: Monday, May 19 at 9:00 a.m.
 
Where: Don Carlos Resort and Spa, Marbella, Spain
 

In addition to speaking at the event, CashStar will be named a 2014 Paybefore Awards Europe winner in the “One to Watch: Company” category during the Paybefore Awards Europe ceremony.

About CashStar

CashStar is the leading provider of omnichannel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar_Inc, or e-mail [email protected].

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