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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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Oliver & Adelaide Expands Gift Registry With New Signature Baby Product Collections & Packages

Brand Founder & Children's Style Expert Gary Osborne Continues to Evolve Oliver & Adelaide's Made-in-the-USA Luxury Baby Gift Collective

NEW YORK, NY -- (Marketwired) -- 05/15/14 -- Oliver & Adelaide announces the arrival of new and exclusive private label items to its luxury collective. In addition to curating an exquisite selection of fine baby gifts and handmade children's items by artisans across the U.S., Osborne has expanded Oliver & Adelaide's signature collection with the launch of apparel, rattles, teethers, and a gender-neutral baby gift package.

"Oliver & Adelaide exists to connect new parents and gift givers with 'statement' pieces that simply can't be purchased at big box stores," says Osborne. "In addition to sourcing a coveted range of handmade items by American artisans, we're also cultivating Oliver & Adelaide branded products to add to our mix -- specially-commissioned baby clothing, toys, and keepsakes that represent our philosophy of American-made, practical luxury."

New Oliver & Adelaide items include kimono onesies that take baby from crib to café in Liberty of London prints; hand-carved, natural Maplewood and merino wool teethers in owl, chick, and bunny motifs; Maplewood heirloom rattles; and Everyone Loves Elephants, a gender-neutral, beautifully packaged gift set that offers a parade of elephant-themed designer baby gifts including an organic tee, bib and burp set, and rattle.

Parents can register for the new items on Oliver & Adelaide's first-of-its-kind online baby gift registry, which is sorted by age and developmental stage, or purchase them directly from the online shop. They are also available at Saks Fifth Avenue nationwide and on Saks.com, an exclusive retail partnership Oliver & Adelaide entered into in 2013.

Osborne will continue to expand Oliver & Adelaide's product selection with both curated discoveries and commissioned items from his national network of skilled artisans.

Launched in 2012, Oliver & Adelaide is the premier global destination for heirloom-quality, American-made luxury baby gifts and toys, achieving worldwide recognition for its unprecedented approach to baby gifts. As an arbiter of children's style and luxury market authority, founder Gary Osborne has redefined the traditional baby gift registry with products that are timeless, stylish, and high quality, each with handcrafted charm, eco-responsibility, and USA-made appeal.

Osborne is a fixture in the fashion industry as a former menswear designer and current educator at New York City's prestigious Fashion Institute of Technology (FIT), as well as a father to two, child development expert, and contributor to The Huffington Post, The Bump, and WellRounded NYC, among other media.

To view Oliver & Adelaide's luxury baby product collections, visit the registry, or for more information, please go to: www.oliverandadelaide.com.

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