|By Business Wire||
|May 15, 2014 12:00 PM EDT||
eBay, the global commerce platform and a mobile commerce leader, today announced the launch of new Spanish- and Portuguese-language versions of eBay.com to better serve customers across Latin America.
More than 2 million people in Latin America already shop eBay in English and U.S. dollars. Now, when these customers visit eBay, they will see localized shopping experiences in Spanish or Portuguese – online and on eBay mobile. This is the first time eBay has offered in-language, tailored experiences to consumers in Latin America, and shoppers will be able to:
- Search, browse and experience a world of selection and great value for the items they need and love … in their preferred language
- View local promotions and deals tailored specifically to their markets
- See local currencies
- And shop confidently with the knowledge that eBay has them covered
“Over the past year, eBay has started to build a presence in Latin America, partnering with PayPal on a variety of efforts, and understanding what matters most to shoppers in the region,” said Wendy Jones, vice president of global expansion and cross border trade for eBay. “Latin America is one of the fastest-growing commerce markets, and we are innovating the eBay experience for our customers there, delivering more relevant, engaging experiences – in their local language and currency – to better enable them to shop the world.”
The launch of a localized eBay in Latin America marks the next step in the company’s ambitious, multi-year journey to accelerate geographic expansion and cross-border trade in BRIC and emerging markets. In 2012, eBay launched the first of its localized experiences in Russia, the eBay Moda fashion mobile app, which was translated into Russian with currency conversion in rubles. In April 2013, eBay launched the Russian version of eBay.com, enabling Russian consumers to access eBay’s global inventory of more than 250 million listings in their local language and currency. And, in September 2013, eBay rolled out the first of its localized experiences in Latin America, with the Portuguese-language eBay Moda fashion mobile app.
To capitalize on projected smart phone growth, and ensure consumers in Latin America are able to shop at the moment inspiration strikes, eBay also announced the launch of its core eBay mobile app in Brazilian Portuguese. The eBay mobile app has been available in Spanish for some time, and is now available in seven languages around the world.
In addition, eBay’s global shipping program recently expanded to Brazil, helping meet the expectations of consumers there for fast, reliable and cost-effective shipping, The program, already available to Mexico and 52 other countries around the world, makes an international purchase feel more like a domestic transaction. When eBay customers in Mexico or Brazil purchase an item from a merchant in the U.S. who is enrolled in the program, they will see and pay the all-in cost of the item, including taxes and duties. GSP aims to eliminate the surprises that can occur in international ecommerce.
The launch of eBay in Latin America represents a continued commitment to connect shoppers in Central and South America to the things they need and love, and to deliver the selection, value and experiences that consumers expect.
eBay (Nasdaq:EBAY) delivers one of the world's largest online marketplaces to customers via any connected device, connecting people with the things they need and love. With 145 million active buyers globally, eBay is one of the world's largest online marketplaces, where practically anyone can buy and sell practically anything. Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses. Their collective impact on ecommerce is staggering, and more than 650 million items are listed on eBay. For the latest stories about eBay, including recent financial performance, visit our News Center.
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and t...
Oct. 31, 2014 05:30 PM EDT Reads: 726
As cloud gives an opportunity to businesses to buy services externally - how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, will provide answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He will also te...
Oct. 31, 2014 05:30 PM EDT Reads: 695
Can we look to the paradigm of cloud computing from a completely different perspective? In his General Session at 15th Cloud Expo, Gundars Kulups, Sales Director at DEAC, will discuss what we can learn from our dining habits when choosing a cloud solution. Gundars Kulups is Sales Director at DEAC, full service data center operator. An IT expert, he specializes in European countries and has worke...
Oct. 31, 2014 05:30 PM EDT Reads: 606
SYS-CON Events announced today that AgilePoint, the leading provider of Microsoft-centric Business Process Management software, will exhibit at SYS-CON's 2nd International @ThingsExpo which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. AgilePoint is the leading provider of Microsoft-based Business Process Management (BPM) software products, has 1,...
Oct. 31, 2014 05:00 PM EDT Reads: 1,042
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composi...
Oct. 31, 2014 05:00 PM EDT Reads: 961
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and ...
Oct. 31, 2014 04:15 PM EDT Reads: 2,136
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / ...
Oct. 31, 2014 04:00 PM EDT Reads: 1,572
We live in a time when seconds – even milliseconds – can have a dramatic economic impact on your company’s future. With technology being the primary conduit for consumer interaction, the user experience is at center stage. User experience will be a deciding factor in separating the future winners from the losers. By building more speed and agility into the application delivery process, DevOps prom...
Oct. 31, 2014 04:00 PM EDT Reads: 1,374
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high val...
Oct. 31, 2014 03:00 PM EDT Reads: 1,924
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, will describe an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service...
Oct. 31, 2014 02:00 PM EDT Reads: 1,796