|By Business Wire||
|May 15, 2014 12:41 PM EDT||
PulsePoint, a leading provider of next generation programmatic and content marketing solutions, today announced Darline Jean as Chief Operating Office. Jean formerly led About.com as CEO and President. As COO, Jean will be responsible for scaling and extending PulsePoint’s Real Time Bidding (RTB) business in the US, Europe and internationally.
In this new role, Jean will leverage her unparalleled knowledge of the media publishing industry to shape the company’s product strategy with a particular focus on enhancing the company’s premium programmatic and content marketing solutions globally.
“The advertising marketplace is rapidly transforming as more brand dollars shift to RTB, which is an area that is expected to grow exponentially. Brands are looking for ways to create meaningful connections with consumers in an efficient, scalable way. PulsePoint’s proprietary technology platform is uniquely positioned to marry brands with target audiences at scale, and produce real-time branding,” said Jean.
PulsePoint has experienced explosive growth since the launch of its innovative RTB platform, including a year-over-year growth rate of 90% and a 142% Compounded Annual Growth Rate (CAGR) since 2011.
Jean has been an influential member of the publishing and advertising industry, with extensive experience building and scaling digital media companies. Jean was most recently with The About Group, joining the global content publisher in 2003 as VP of Finance. She went on to become CFO in 2005 during which she was instrumental in the sale of About.com to The New York Times Company. Jean was then appointed COO in 2010 and President and CEO in 2011. During her tenure as President and CEO, she significantly increased the company’s revenue and led the sale of About.com from The New York Times Company to IAC in 2012. Jean started her career at Saatchi & Saatchi before joining Thomson Reuters.
“Darline not only knows the business of digital content and advertising, but also is comfortable and adept at making the bold moves necessary to significantly drive revenue and profitability. She is someone who understands the importance of investing in talent and fostering growth and innovation within a company,” said Sloan Gaon, CEO of PulsePoint.
“Darline brings a level of operational excellence to the company that will enable PulsePoint to continue to thrive, and we are thrilled to have her on the team,” he ended.
Jean will also leverage her proven experience in finance, M&A and business development to help achieve overarching corporate and strategic goals. The company continues to grow in the US and EMEA, building out a team of business and M&A experts, product visionaries and advertising industry veterans.
PulsePoint™ is a global advertising technology and content creation company that owns one of the largest transparent programmatic exchanges. PulsePoint’s next-generation programmatic and content marketing solutions leverage proprietary content and audience targeting technology to connect brands to the right audiences at scale. The company’s technology dynamically integrates content and audience data against individual impressions across its transparent exchange, allowing demand and supply partners to make smarter, insight-driven buying and selling decisions in real-time.
Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices across the U.S. and U.K.