SYS-CON MEDIA Authors: Pat Romanski, Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel

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Citrix Receives 2014 Mobility Tech Zone Product of the Year Award

Citrix (NASDAQ:CTXS) today announced that TMC, a global, integrated media company, has named ByteMobile Insight, a big data analytics solution for mobile operators, as a 2014 Mobility Tech Zone Product of the Year Award winner. The awards are presented by Mobility Tech Zone, an online resource for the mobile broadband industry, sponsored by TMC and Crossfire Media.

Mobility Tech Zone Product of the Year Awards honor the development of technologies geared toward the evolution of a 4G, all IP, wireless network, including products, services, architecture and infrastructure, delivery, and applications.

“ByteMobile Insight provides operators with a comprehensive view of mobile data usage on their networks and enables them to create new revenue streams, improve marketing effectiveness and increase subscriber loyalty,” said Chris Koopmans, vice president and general manager, Service Provider Platforms at Citrix. “Mobile operators have a tremendous opportunity to use big data analytics to transform their businesses and we’re pleased to be recognized for our ability to help them do so.”

Built on a carrier-grade analytics platform, ByteMobile Insight is a purpose-built solution encompassing data acquisition, processing and business intelligence. It collects and enriches usage and customer relationship management (CRM) data from a wide variety of sources, including ByteMobile platforms deployed in the mobile core of the operator’s network. Actionable intelligence is delivered via a sophisticated, interactive user interface as ready-to-use reports or via API or file extracts and is ready to use by any business operation within the company. The solution is designed to operate on a stand-alone basis or integrated with other big data architecture elements.

“Recognizing leaders in mobile technologies, TMC is proud to announce Citrix as a recipient of the annual 2014 Mobility Tech Zone Product of the Year Award," said Rich Tehrani, CEO, TMC. "ByteMobile Insight demonstrates mobile innovation and will help shape the face of the quickly evolving industry. It is our pleasure to honor Citrix for their inspiring work.”

Winners of the 2014 Mobility Tech Zone Product of the Year Award are published in the in the Mobility Tech Zone e-newsletter and on the Mobility Tech Zone website.

About Citrix

Citrix (NASDAQ:CTXS) is a leader in mobile workspaces, providing virtualization, mobility management, networking and cloud services to enable new ways to work better. Citrix solutions power business mobility through secure, personal workspaces that provide people with instant access to apps, desktops, data and communications on any device, over any network and cloud. This year Citrix is celebrating 25 years of innovation, making IT simpler and people more productiveWith annual revenue in 2013 of $2.9 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million users globally. Learn more at www.citrix.com.

For Citrix Investors

This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, including in revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, including risks associated with international growth and IT consolidation, as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

Citrix® and ByteMobile are registered trademarks of Citrix Systems, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.

About Mobility Tech Zone

Mobility Tech Zone is the mobile broadband industry’s information source for breaking news, analysis, product information, strategies and developments for mobility and communications professionals. Mobility Tech Zone is sponsored by TMC and Crossfire Media.

For more information, please visit www.mobilitytechzone.com.

About Crossfire Media

Crossfire Media is an integrated marketing company with a core focus on future trends in technology. We service communities of interest with conferences, tradeshows, webinars and newsletters. Crossfire Media services also include providing insight to technology companies and associations to assist in the development of business and technical strategy as well as the development and implementation of effective communications and marketing strategy. To implement communications and marketing strategies, Crossfire Media utilizes a variety of physical and virtual experiences including web, publications, face to face events, and webinars.

Crossfire Media has a partnership with Technology Marketing Corporation (TMC) to produce events and websites related to disruptive technologies. Crossfire Media is a division of Crossfire Consulting, a full service Information Technology company based in New York.

For more information, please visit http://www.crossfiremedia.com.

About TMC

TMC is a global, integrated media company that supports clients' goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, M2M Evolution, Customer, and Internet Telephony. TMCnet is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world's leading business technology event, as well as industry events: Asterisk World; AstriCon; ChannelVision (CVx) Expo; Cloud4SMB Expo; Customer Experience (CX) Hot Trends Symposium; DevCon5 - HTML5 & Mobile App Developer Conference; LatinComm Conference and Expo; M2M Evolution Conference & Expo; Mobile Payment Conference; Software Telco Congress, StartupCamp; Super Wi-Fi & Shared Spectrum Summit; SIP Trunking-Unified Communications Seminars; Wearable Tech Conference & Expo; WebRTC Conference & Expo III; and more. For more information about TMC, visit www.tmcnet.com.

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