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SYS-CON MEDIA Authors: Dana Gardner, Elizabeth White, Jnan Dash, Kevin Jackson, Peter Silva

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NovoDynamics “Magic” Makes Museums More Interactive, More Educational and More Fun

Ann Arbor software company NovoDynamics, Inc., (www.novodynamics.com) will demonstrate a novel integration of Radio Frequency Identification (RFID) and software technologies that personalize visitors’ experiences of exhibits at the Ann Arbor Hands-On Museum’s TechTwilight event on Friday, May 16th.

Through a prototype solution, called RFED (Radio Frequency EDucation), museum exhibits recognize visitors when they approach and offers them the opportunity to test their understanding of the exhibit content. This new technology provides a fresh and exciting experience for visitors and allows exhibit designers, museum curators and educators to gain insights about which exhibits are visited and whether visitors, including students, understand the material presented.

During the TechTwilight event, NovoDynamics will also debut a real-time, Harry Potter-style “Marauders’ Map”, which will reveal museum visitors moving between different exhibits, displaying their assigned badge names and footprints tracing their paths as they move.

In addition to NovoDynamics and the Ann Arbor Hands-On Museum, the RFED pilot has been supported by TorranceLearning (www.torrancelearning.com).

“We are delighted to be a part of TechTwilight 2014,” said David A. Rock, president and chief executive officer at NovoDynamics. “As a technology company, we are passionate about enhancing science, technology, engineering and mathematics education in our schools and in our community — a passion we share with the Hands-On Museum. By supporting this event, we are demonstrating that technology is both useful and fun!”

Mel J. Drumm, executive director of the Ann Arbor Hands-On Museum added, “Since its inception, the Ann Arbor Hands-On Museum has been committed to developing new opportunities to use technology as a way to not only inspire the imagination, but create an inspired experience for our visitors. Working with innovators like NovoDynamics and TorranceLearning brings that technology to Museum guests, and we are thrilled by the potential of this partnership.”

TechTwilight 2014 runs from 6:30-9:00 p.m. on Friday, May 16th at the Ann Arbor Hands-On Museum, 220 E. Ann Street, Ann Arbor, MI 48104. For tickets and additional information about this event, please visit techtwilight.org.

Tweet this: .@NovoDynamics makes museums more interactive, educational and fun at #TechTwilight 2014 goo.gl/2IODQc #RFID

About NovoDynamics

NovoDynamics, Inc., an In-Q-Tel portfolio company, develops pattern recognition and predictive analytics solutions that are used throughout the world by commercial industries, governments and academia to capitalize on large, disparate data assets. The company also offers software products, based on similar technologies, designed to capture, classify and extract critical data from documents by converting image-based information into digital formats for business process automation, content management, and search and retrieval solutions. Learn more at www.NovoDynamics.com.

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