|By Business Wire||
|May 15, 2014 03:55 PM EDT||
Time Warner Cable Media (TWC Media), the advertising sales division of Time Warner Cable, today announced new advertising solutions that enable clients to connect more effectively with their consumers through TWCM Audience Select (Audience Select) and deliver top tier creative efficiently and quickly with Kernel.
Exclusively available through TWC Media, Audience Select is a cross-screen targeting tool that gives advertisers customized information to connect them more directly with the right consumers locally on specific platforms. Audience Select uses TWC Media’s data to help advertisers identify the consumers they wish to reach utilizing specific household demographics, markets, networks, day-parts and custom data.
With Audience Select, TWC Media has developed an enhanced understanding of consumers and identified new ways to approach segmentation that classifies TV viewers based on how and what they watch. Through the analysis of proprietary anonymous data collected from millions of households, TWC Media has identified 28 consumer viewing groups referred to as “TV Tribes” who are diverse sets of TV viewers with similar viewing patterns and passions for content genres and entertainment experiences. Using TV Tribe data as part of Audience Select allows for the development of more engaging and impactful campaigns. As a result, Audience Select enables marketers to more directly connect to their consumers with tailored messages at the right time and on the right device.
Kernel, the new in-house creative services arm of TWC Media, uses top-of-the-line production equipment and technology to create high-quality advertising for media clients. Kernel partners with marketers to create and customize targeted messages for local and regional campaigns. The in-house team offers clients a full range of cost-effective, creative solutions and customized messaging for target audiences on multiple screens and media platforms. Clients can now utilize TWC Media’s team and advertising platforms to create and deliver enhanced messages to the right audiences across the TWC footprint, quickly and efficiently.
“With TV Tribes, clients more effectively reach their consumers locally when, where, and how they’re watching, across our footprint. We bring our vast knowledge of local markets directly to advertisers to help them make better connections with their audiences,” said Joan Gillman, EVP and COO of Time Warner Cable Media. “For our team, it’s all about making strong connections.”
For more information on TWC Media consumers can visit www.twcmedia.com.
About Time Warner Cable
Time Warner Cable Inc. (NYSE:TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and enterprise-class, cloud-enabled hosting, managed applications and services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.