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Leading Business Analytics Firm Ironside Group Relaunches as Ironside

Award-Winning IBM Partner Celebrating 15 Years Re-Launches as Comprehensive Business-Focused Analytics Solution Provider

LEXINGTON, MA -- (Marketwired) -- 05/16/14 -- The Ironside Group, the award-winning North American business analytics consultancy founded in 1999, today re-launched their organization as simply "Ironside." This change is both a reflection of their celebrated 15 year history, as well as a representation of their shift towards providing comprehensive solutions for organizations that are seeking to fundamentally improve performance by harnessing the power of information.

"The real driving force behind this change is our clients and their evolving needs," said CEO and co-founder Tim Kreytak. "Their business problems are continually evolving and becoming more complex, but in conjunction the opportunities for an organization to capitalize on information have never been so great."

Since its inception in 1999, the organization has grown their breadth of capabilities into all disciplines of business analytics, including business intelligence, information management, predictive and advanced analytics, and performance management. In addition to strategic, advisory and technical consulting services they also provide technology education services, managed services, cloud hosting and on-shore remote application development services to support 360 degrees of their client needs.

Ironside has also invested heavily in growing industry practice specialization by bringing on vertical subject matter experts in the areas of finance, financial services, insurance, manufacturing, consumer products and higher education. With all technical disciplines under a single roof combined with a deft business understanding, Ironside is uniquely positioned to provide strategic oversight along with their renowned capability to execute and deliver solutions that yield rapid, measurable business results.

"I think it's incredibly powerful that we have so many capabilities and brilliant individuals within our walls to meet our clients' business needs," said president and co-founder Dan Hess. "It's empowering to be able to deliver solutions that bring together the various disciplines of business analytics in a singular cohesive manner, and then also be able to provide either in-house mentorship, or even a fully out-sourced operational model. We're able to strategize, design and deliver with purpose every step of the way and as a result we're turning what were once complex custom business solutions into analytics-as-a-service."

Powered by cutting-edge IBM technology, Ironside has also embarked on developing their own business solution accelerators that bring together decades of research and development, industry and functional subject matter expertise, proven methodology and the right tools for the job. Since launching their own solution development organization in 2013, they've brought to market over a dozen industry specific or cross-functional solutions that serve to accelerate client time-to-value.

"The marketplace is so overwhelmed with different enabling technologies and service providers that we're reaching a state of mass confusion." said Greg Bonnette, Vice President of Product Management. "We felt that it was our duty to simplify the process for our clients and approach their problems more holistically. It's so easy to get bogged down in 'the what' of the solution that many vendors completely lose sight of why anyone would make the investment in the first place, and as a result the customer suffers. We've been more focused on 'the why' and the underlying business problems for some time now and we're excited that the new Ironside best represents our mission and purpose in the marketplace."

About Ironside

At Ironside, we dive deep into clients' core business challenges, emerging with new insights into how we can leverage the power of business analytics to help move companies further and faster toward their goals.

Our expertise in business intelligence, performance management, predictive analytics, information management, big data, and more only becomes meaningful when brought into careful alignment with where a business stands today and where it means to be tomorrow.

Our goal is to use the power of business analytics to propel businesses forward and upward, until they break through to a new way of looking at their industry, the world, and their place in both. It's a lofty way of thinking. One that has helped us make new inroads in our industry, and our clients in theirs.

Ironside is headquartered in historic Lexington, Massachusetts, with regional offices in New York, Cleveland, Detroit, Atlanta, Philadelphia and Austin.

Visit us to learn more at ironsidegroup.com

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