|By Marketwired .||
|May 16, 2014 05:00 PM EDT||
SAN DIEGO, CA -- (Marketwired) -- 05/16/14 -- The Board of Directors of the San Diego Ad Club announced a name change today at their 10th annual Interactive Day San Diego, the West coast's premier digital marketing conference.
The name change to SDX reflects the evolution of the advertising, marketing, and communications industries that the organization has grown to represent. According to Tonya Mantooth, president, "In our world of building brands and engaging customers there have been seismic changes in the past 10 years. Technology has redefined our business and will continue to do so."
"SDX is the intersection of media, marketing, technology, and innovation. Most importantly SDX is an invitation to explore, create, and imagine what's next in the world of marketing," added Mantooth.
As the business of marketing communications has evolved, the issue of a possible name change has been a topic of discussion by the Board of Directors for several years. A strategic planning process that started nearly two years ago focused on how this organization could best serve its increasingly diverse membership base, now and into the future.
At 103 years old, SDX is one of San Diego's oldest business associations. The original name was the San Diego Advertising and Sales Club and was founded in 1911 to help promote the upcoming California Panama Exposition in 1915. The organization was also responsible for starting the Better Business Bureau chapter in San Diego in the early '20s and has a strong legacy of community involvement.
As San Diego's most progressive business marketing resource today, SDX provides industry-leading advocacy, best-in-class education, and unparalleled networking opportunities. SDX delivers access to San Diego's integrated media, marketing, and tech organizations, serving the region's top companies, people, and leaders.
"With our membership at an all-time high with nearly 300 companies and close to 700 individual members represented, the timing was right to make the name change and bridge the gap between perception and reality. SDX membership is not comprised of just advertising. Our umbrella includes all creative communications and technology endeavors. We firmly believe that by providing a platform for sharing ideas, our San Diego region can take its place as a leader in digital marketing," said Mantooth.
SDX will continue to host the popular Brand Diego Awards, which celebrates the best and brightest of San Diego's homegrown brands and those that tend to them. It will also continue the popular tradition of the American Advertising Awards, a national competition that recognizes significant achievement in the creative arts and campaign development.
The roll-out of the new name is expected to take approximately 90-120 days. For more information, go to SanDiegoX.org.
cell: (619) 865-3382
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2595524
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
May. 3, 2015 11:00 AM EDT Reads: 4,249
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
May. 3, 2015 11:00 AM EDT Reads: 5,467
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
May. 3, 2015 11:00 AM EDT Reads: 2,748
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
May. 3, 2015 10:45 AM EDT Reads: 4,145
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
May. 3, 2015 10:30 AM EDT Reads: 5,157
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...
May. 3, 2015 10:15 AM EDT Reads: 4,227
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
May. 3, 2015 10:00 AM EDT Reads: 5,334
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
May. 3, 2015 10:00 AM EDT Reads: 3,779
Database apps on mobile devices shouldn't stop working when there's limited or no network connectivity. In his session at 16th Cloud Expo, Bradley Holt, a Developer Advocate for IBM Cloudant, will discuss how to bring data stored in a cloud database to the edge of the network (and back again), whenever an Internet connection is available. He will demonstrate techniques for replicating cloud databases with mobile devices in order to build offline-enabled mobile apps that can provide a better,...
May. 3, 2015 10:00 AM EDT Reads: 881
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
May. 3, 2015 09:45 AM EDT Reads: 3,194
This talk focuses on the application of DevOps fundamentals to include network infrastructure. It draws from real deployment case studies on the extension of today's paradigms to address the challenges of the network infrastructures' ability to seamlessly and cohesively integrate into agile workflows. In this session at DevOps Summit, Arista Networks will focus on configuration management using automation with a nod to future work necessary to include telemetry and ephemeral state information....
May. 3, 2015 09:45 AM EDT Reads: 874
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
May. 3, 2015 09:45 AM EDT Reads: 5,658
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
May. 3, 2015 09:30 AM EDT Reads: 3,177
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization's assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In...
May. 3, 2015 09:15 AM EDT Reads: 3,495
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...
May. 3, 2015 09:00 AM EDT Reads: 3,908