SYS-CON MEDIA Authors: Maria C. Horton, Jason Bloomberg, Andy Thurai, Liz McMillan, Zakia Bouachraoui

Blog Feed Post

Catalyst unveils the latest evolution of Retail Technology

Friday 16 May, 2014
The CatLook product suite re-energises the shopping experience for customers and drives sales and consumer loyalty for the retailer.

With consumers increasingly browsing and purchasing items online or on mobile devices, fashion, clothing and beauty retailers are now facing more and more competition from these newly established virtual stores. CatLook from Catalyst is the first fully integrated range of technologies to give the competitive advantage back to the whole high street as well as prestige retailers and boutiques. Critically CatLook will also help retailers better understand the needs and aspirations of their customers.

The CatLook range of innovative in-store technologies provides solutions for visual merchandising, an interactive digital wardrobe, queue management systems, all of which makes the in-store experience more engaging and enjoyable for any potential customer and more cost effective and profitable for a retailer. More information can be found at www.catlook.com

Based around the mature RFID technology, CatLook’s modular design and flexible software solution means that retailers can select the components that best fit their needs and budgets and integrate them seamlessly into their existing retail technology. The prospect of long term investment, staff training, high cost and high maintenance has been removed by CatLook’s application of made-to-measure technology.

Paul Clarke, managing director of Catalyst commented; “Consumers now use digital technology in every aspect of their life and they now expect a much more interactive, engaging and rewarding experience when they shop. That is exactly what CatLook provides. The days of fashion or clothing stores just having four walls, garments and staff are numbered.”

“Retailers are fully aware that they need to do more to make the shopping experience both more enjoyable and profitable. Retail technology that provides an immersive, interactive experience has until now been too expensive, too complicated and incapable of integration with existing systems. CatLook was designed from its core to be modular, very flexible and cost effective. Its primary purpose is to drive sales across a range of products and help provide first class customer service,” continued Clarke.

“Customer empowerment has changed the game. Show-rooming is on the rise and it is extremely important for brands and retailers to create a multimedia omni-channel shopping experience for their consumers. Consumers not only expect everything to be readily available at their fingertips, but they also expect the overall brand experience to be similarly accessible. When you can meet these expectations, sales and loyalty follow” concluded Clarke.

Using a variety of screen, virtual, and RFID technologies, CatLook allows a consumer to see at first-hand what their selection of clothing or fashion items looks like either on a virtual or real mannequin or even on them.
Consumers simply place the RFID tagged items near the relevant CatLook screen or technology and the image of the item will appear. The customer is then offered additional items and colours to complement the original garment as well as information on pricing and availability. This technology can be extended into the changing room to allow instant help from staff giving first class customer service.

From a retailers’ point of view, the CatLook system provides a unique opportunity to both cross-sell items across a fashion or brand range and even upsell new product categories. At the same CatLook’s ability to provide powerful reporting data on stock levels, trends and purchasing points ensures that the right products are in the right store, at the right price and at the right time.

The full CatLook solution compromises the following components:
Hardware: CatLook virtual mannequin large and small; CatLook virtual Reality; CatLook Fitting Room; CatLook shelf; CatLook EPAY; Handheld scanner; CatLook inventory; Dashboard: data collection; RFID tag; RFID printer; (other hardware: mini ipad, router, switch).
Software/others components: staff training; training course and employee support line; trained trainer in each region; annual CatLook Cloud licenses; software updates; ongoing technical support; one off store installation fee; seasonal content management.

CatLook is a standalone system using the Linux operating systems, but the CatLook Mirrors work on Windows.
Full CatLook demo suites are available to view and trial in Hong Kong and central London. A suite in New York will be opened in the summer of 2014.

Ends

For more information on CatLook please contact;
Mark Casey
[email protected]
+44 7880 891987



Distributed by http://www.pressat.co.uk/

Read the original blog entry...

Latest Stories
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lav...
According to the IDC InfoBrief, Sponsored by Nutanix, “Surviving and Thriving in a Multi-cloud World,” multicloud deployments are now the norm for enterprise organizations – less than 30% of customers report using single cloud environments. Most customers leverage different cloud platforms across multiple service providers. The interoperability of data and applications between these varied cloud environments is growing in importance and yet access to hybrid cloud capabilities where a single appl...
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it's methodologies and practices are a response to this demand. The demand to go faster. The demand for more uptime. The demand to innovate. In this keynote, we will cover the Nutanix Developer Stack. Built from the foundat...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Sold by Nutanix, Nutanix Mine with Veeam can be deployed in minutes and simplifies the full lifecycle of data backup operations, including on-going management, scaling and troubleshooting. The offering combines highly-efficient storage working in concert with Veeam Backup and Replication, helping customers achieve comprehensive data protection for all their workloads — virtual, physical and private cloud —to meet increasing business demands for uptime and productivity.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...