SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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New Cricket Wireless Answers Nationwide Call for Network Quality, Value Prices, Great Service and No Annual Contract

Consumers seeking a better wireless experience with no annual contract have a new choice. Today, the new Cricket Wireless launches wireless service on a reliable, nationwide 4G LTE network covering more than 280 million Americans; with easy and affordable unlimited plans starting at $35 a month after a $5 credit for using Auto Pay; a great line-up of phones; a loyalty rewards program; and a fresh, friendly experience in stores and online.

“We kept the Cricket brand name, but one thing is certain, we are stepping up our game. We are giving no-contract consumers the value they have been waiting for,” said Jennifer Van Buskirk, president of Cricket Wireless. “Now new Cricket customers can enjoy great prices, popular phones, loyalty rewards, and friendly service on a reliable nationwide 4G LTE network. The new Cricket has more 4G LTE coverage than Sprint, T-Mobile, and Metro PCS, period.”

The reinvented wireless experience emerges as a winning combination of Cricket Wireless and Aio Wireless just two months after AT&T (NYSE:T) closed its acquisition of Leap Wireless International, which had operated the Cricket brand. Aio, AT&T’s wholly owned subsidiary and no-annual-contract brand, will now be known as Cricket Wireless.

The New Cricket Nationwide Network

The new Cricket has a reliable nationwide network covering more than 97% of Americans and one that offers the ability to talk on the phone and surf the web at the same time. In addition, the new Cricket provides value-conscious consumers access to outstanding 4G LTE coverage. In fact, the new Cricket offers more 4G LTE coverage than Sprint, T-Mobile, and MetroPCS, reaching more than 280 million Americans.

Simple, Affordable Service Plans & Features

Cricket understands that no one likes complicated bills; that’s why all of the new Cricket plans include taxes and fees with no U.S. roaming charges. Cricket customers can choose from three simple, unlimited talk, text and data plans at industry leading prices. Service plans and extra features that give customers more value include:

  • Rate plans as low as $35, $45 and $55 a month after a $5 credit for using Auto Pay
  • Savings of up to $90 a month for multiple-line accounts
  • 4 lines for as little as $100 a month with a multi-line account
  • Unlimited talk and text plan starting at $25 a month
  • International calling plans starting at $15 a month
  • Plans that include unlimited international texting

Phones, Promotion, and Rewards

From iconic phones that consumers wait in line for, to those that won’t break the bank, Cricket offers a great lineup of new and popular phones from Samsung, Nokia, ZTE, Motorola and more. For a limited time, new Cricket customers can receive $50 off most smartphones after a mail-in-rebate Cricket Visa® Promotion Card. For customers selecting a $49.99 smartphone, the mail-in rebate means they can get a free phone after the mail-in rebate to experience the benefits of the new Cricket.

To thank customers on Smart and Pro service plans for their loyalty, after 12 months of on-time payments Cricket provides customers with a $50 credit every year toward any new phone purchase.

Nearly 3,000 newly redesigned and rebranded Cricket Wireless retail stores are open and ready to greet customers in their neighborhoods—with more on the way. From the bright and inviting look to the easy shopping experience, the new Cricket stores were designed with today’s wireless customer in mind.

“We invite anyone looking for reliability, simplicity, and more value in no-annual-contract wireless to sign up today,” added Van Buskirk. “Come visit our new stores or www.cricketwireless.com to find out why Cricket is something to smile about.”

About the new Cricket Wireless

Cricket is bringing consumers more value with a simple, friendly, and reliable nationwide wireless experience with no annual contract. The power of Cricket is our fast, reliable, nationwide 4G LTE network; easy and affordable unlimited plans with taxes and fees included; annual loyalty rewards; and a great selection of phones customers love. Cricket, Something to Smile About. Cricket is a subsidiary of AT&T Inc.

To learn more about Cricket or find a store near you, visit www.cricketwireless.com and connect with us on Facebook at facebook.com/cricketnation and Twitter at twitter.com/Cricketnation.

Free Smartphone Offer: Cricket Visa® Promotion Card is issued by MetaBank™, member FDIC, or CenterState Bank of Florida pursuant to a license from Visa U.S.A. Inc., and is valid for 150 days after issue date at US locations where VISA is accepted. Not redeemable for cash and cannot be used at ATMs or gas pumps. May be used to pay for wireless service. Please allow 8 weeks for fulfillment. You must be an active customer (having made a 2nd service payment within 45 days of activation) to qualify. Offer ends 7/14/2014. Restrictions and other charges apply. See terms at www.cricketwireless.com/promocard. Loyalty Program: Enrollment in Cricket Rewards required: Cricket Customers on Smart and Pro plans earn one (1) Reward Credit for each full, on-time payment. Reward Credits are only redeemable for a phone upgrade once customer has earned a Device Credit(s). Customers earn a $50 Device Credit for every twelve (12) Reward Credits earned. Reward Credits expire, if unused, sixty (60) months after Device Credit becomes redeemable. Reward Credits earned at the account level. Device Credits are capped at $150 without redemption and are not-transferrable and have no cash value. Restrictions Apply. Multi-Line (“Group Save”) Discounts: New and existing customers in good standing with at least two (2) eligible lines of service on one account will be automatically enrolled to receive Group Save discounts. Only eligible lines two-five on the same account receive the monthly discount described below. Activation fee may apply. Only lines of service on a Basic, Smart, or Pro rate plan are eligible. Your first eligible line does not receive a discount; the second eligible line = $10 monthly discount; the third eligible line = $20 monthly discount; and the fourth and fifth eligible lines each = $30 monthly discount. The maximum monthly discount is $90 when you have five (5) eligible lines on your Group Save account. Single line rate plan pricing will apply if lines are canceled and only one (1) line remains. Coverage: Coverage not available everywhere. Coverage comparison based on percentage of the US population covered by the listed 4G LTE networks.

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