SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Channel Partners Adopt Kaon's Interactive 3D Product Demonstrations to Differentiate and Accelerate Network, Telecom and Storage Hardware Sales

Kaon Elevates Sales Enablement to the Next Level, With Unlimited Access to Customers' Applications for Channel Partners and VARs

MAYNARD, MA -- (Marketwired) -- 05/19/14 -- Kaon Interactive, the leading provider of interactive 3D product marketing applications, reports a significant increase in the use of Kaon's 3D product and interactive storytelling applications to demonstrate and differentiate product offerings by channel partners and value added resellers (VARs). This trend has become especially prominent since the release of the Kaon Application Delivery Network (ADN) ensuring that these engaging experiences are available to UNLIMITED users (customers, prospects, partners, VARs, direct sales teams, marketers), regardless of their geography or device type.

Empowering their VARs to demonstrate products anywhere anytime, companies with wide portfolios of complex products, such as network routers, optical transport systems, and unified communications systems, are making their virtual 3D products (that look and behave just like the physical hardware) available to their partner channels on laptops, tablets, smartphones and on the Kaon v-Rack, a unique touch screen appliance mounted within an actual rack.

"We used the Kaon v-Rack in the garden of the British Embassy in Riyadh to bring our BT Cloud Compute solution to guests as if they were in our Data Centre," said Willem le Roux, Manager - Presales/TDA at BT al Saudia. "It provided a simulation of a rack showing all components of BT Cloud Compute (server, blades) and articulated the components of it in an interactive manner. You just touch each component to get more details and understand its unique value. Customers were just amazed."

An overwhelming number of Cisco partners, including BT AI Saudia, Long View Systems Corporation, The Presidio Corporation, Nexus - a Dimension Data company, Logicalis, Sirius Computer Solutions, Martinexsa, CompuNet and many more are adopting Kaon's solutions to:

  • Create product experts (training and real-time presentation notes)
  • Eliminate hardware demonstration costs (purchasing and shipping)
  • Enhance customer engagement (user-driven experience)
  • Accelerate conversations (relevant information to each user)
  • Drive new sales opportunities (upsell/cross sell)

Logicalis, a leading provider of global IT solutions and managed services, was responsible for educating their entire sales force on the features, functions and benefits of an expansive range of Cisco product offerings. "The vivid graphics and up-to-date virtual 3D product demos have enhanced our ability to train our internal sales teams and engage future prospects in the converged space. It is also financially smarter for us, because we no longer have to purchase demo hardware that quickly becomes obsolete," said Renae Johnson, National VP of Cisco Solutions at Logicalis.

Kaon's interactive network and telecom marketing applications have allowed numerous partners to set themselves apart from the competition and more easily demonstrate complex solutions. "The Kaon v-Rack offered a powerful interactive learning center, unlike the PowerPoint presentations we've used in the past," said Morris Hansen, Director of Network Solutions at Sirius Computer Solutions. "From lunch-and-learns, to executive fly-ins, to specific industry events, our team was impressed with how the Kaon v-Rack communicated the unique benefits of the converged multivendor solution and how their components all integrated together."

Kaon's award winning interactive 3D product marketing applications seamlessly weave together compelling virtual 3D Product Models, 3D virtual environments, panoramas, flow diagrams, videos, embedded marketing collateral, and presentations in a branded digital environment. The self-driven, non-linear user engagement results in a personalized experience every time, creating a relevant transfer of knowledge to each individual within the buying cycle.

Follow Kaon
Blog: http://blog.kaon.com
Twitter: @marketing3D
Facebook: http://www.facebook.com/KaonInteractive
LinkedIn: https://www.linkedin.com/company/kaon-interactive

About Kaon Interactive
Kaon Interactive is a leading developer of interactive 3D product marketing applications. Founded in 1996, the company helps B2B marketers and salespeople consistently demonstrate and differentiate products anywhere anytime and turn prospects into customers. Kaon's interactive 3D Product Models transform product marketing content into visual product storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 4,000 Kaon interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies including Cisco, Ortho Clinical Diagnostics, Schneider Electric, Ciena, IBM, EMC, BD, GE, Waters.

Dana Harris
Red Javelin Communications
(978) 440-8392
Email Contact

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