SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

News Feed Item

Grovo and Saatchi & Saatchi LA Create Tailored Training Course for Marketing Professionals

New Content Helps Digital Marketing Professionals Bridge the Skills Gap on Fast-Changing Industry Technology and Tools to Stay Ahead of the Curve

NEW YORK, NY -- (Marketwired) -- 05/19/14 -- Grovo, the cloud-based video training platform that teaches Internet and professional skills in 60 seconds, and award-winning agency Saatchi & Saatchi Los Angeles, a leader in cutting-edge, fully-integrated marketing and digital production, today announced a collaboration to create and deliver the best training content for digital marketing professionals. The new video-based course, titled "Digital Agency Essentials," is now available on the Grovo platform and will help industry professionals fine-tune critical skills. The platform is designed to bridge the knowledge gap, as industry technology and best practices continue to change at a rapid pace.

Combining Grovo's effective cloud-based training platform and Saatchi LA's expertise in digital marketing production, the "Digital Agency Essentials" course delivers premium-quality content and training management for individuals, companies and teams. It includes 30 video lessons, divided into three tracks: Digital Agency Fundamentals, Social Media Content Fundamentals and Social Media Content Around the Web.

"Technology innovations are outpacing the ability of average workforces to keep up, creating a skills and knowledge gap that impacts workforce productivity -- as leaders in professional development for the digital workforce, we strive to deliver the best, most effective solution to help businesses decrease training time and improve results," said Jeff Fernandez, Grovo Co-founder & CEO. "As we continue to grow our library, it's essential to leverage the knowledge of industry leaders like Saatchi LA to ensure that content maps directly to the skills required in the workplace, across industries."

With Grovo, businesses and teams are able to conduct and participate in trainings on the same exact subject matter, from anywhere in the world. An expert in micro-learning, Grovo is designed to keep pace with skills needed to succeed in today's business world. Based on proprietary methodology, Grovo quickly produces and deploys 60-second videos in real-time as technologies update. Through the end-to-end solution, businesses can then implement the training immediately on its cloud-based platform, which includes functionality to accurately measure, track, and manage employee performance.

"Saatchi LA is committed to ensuring our employees have the right tools and language for the work they're being asked to complete. We also believe in evolving, educating, and sharing new techniques as the digital world requires," said Jeremiah Knight, Executive Director, Digital, Saatchi & Saatchi LA. "We've worked closely with Grovo to take complex agency concepts and turn them into simple, bite-sized narratives used as stimulus at the beginning of larger Saatchi LA training initiatives. The collaboration has become fundamental to our education initiatives, and we think other agencies might benefit by using Grovo in their own education efforts."

In all, Grovo currently offers engaging videos on over 130 Internet tools, cloud services, and professional topics. Incorporating solutions for the on-the-go employee, Grovo's content and management tools are available on all platforms including mobile, tablet and desktop. The "Digital Agency Essentials" course is now available to Grovo users here: http://www.grovo.com/digital-agency-essentials

About Grovo
Grovo teaches Internet and modern professional skills with 60-second videos. The videos follow Grovo's proprietary microlearning methodology and are delivered in its beautiful and effective training platform. With more than 4,500 video lessons and assessments covering 130 Internet tools, cloud services, and professional topics -- all produced at its NYC headquarters -- Grovo makes it easy for people and organizations to learn critical skills needed to succeed in today's always-connected world.

Organizations in 150 countries, including more than 100 Fortune 500 companies, use Grovo to train their teams. Founded in 2010, Grovo has raised $7M in funding from Accel Partners, SoftTech VC, Red Swan Ventures, and Costanoa Venture Capital. Learn more at Grovo.com.

About Saatchi & Saatchi LA
Saatchi & Saatchi LA is located in Torrance, California and is part of the global Saatchi & Saatchi network of 130 offices in 70 countries, and is owned by the Publicis Groupe, the third largest communications group in the world. As the advertising agency of record for Toyota Motor Sales (TMS), U.S.A., Inc., SSLA employs more than 375 full-time employees and has been a trusted partner of TMS since 1975. For more information, please visit Saatchi & Saatchi LA online at www.saatchila.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
SYS-CON Media announced today that Skytap blog on "DevOps Journal" exceeded 84,000 story reads. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that comp...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...