SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Research and Markets: Global Digital Signage Market - Forecast to 2020: Intense Competition is Likely to Trigger a Competitive Pricing War across Both Hardware and Software Offerings

Research and Markets (http://www.researchandmarkets.com/research/fj2zxp/digital_signage) has announced the addition of the "Global Digital Signage Market - Forecast to 2020: Intense competition is likely to trigger a competitive pricing war across both hardware and software offerings" report to their offering.

Digital signage is one of the most promising and upcoming media in the field of information and advertising network. It is also known as narrowcasting or electronic signage. Technological innovations such as touch screen technology, near field communication technologies, and such others have created opportunities for digital signage market. Its market is wholly and solely dependent on the end-results when it is viewed by individuals at different places and locations. Its visibility and user-friendly feature easily catches the interest of people in comparison with the printed media formats which require high investments and more time.

There is an increasing trend toward the adoption of interactive displays that uses technological capability such as interactive dashboard, gesture recognition, and embedded location-based maps. This has given a growth momentum to the mature markets such as the U.S. and has opened a number of avenues for emerging markets such as India and the Middle East. In terms of software, Analytics is expected to witness the highest growth, thanks to the advancement in business intelligence for retail and other advertising media.

Key Topics Covered:

1 Introduction

2 Executive Summary

3 Market Overview

4 Digital Signage Market By Hardware

5 Digital Signage Market By Software

6 Digital Signage Market By Products

7 Digital Signage Market By Application

8 Digital Signage Market By Geography

9 Competitive Landscape

10 Company Profiles

Companies Mentioned:

  • 3M Co.
  • Adflow Networks
  • Au Optronics
  • Brightsign Llc.
  • Broadsign International Inc.
  • Cisco Systems Inc
  • Hewlett-Packard Company
  • Keywest Technology
  • LG Display Co. Ltd
  • Nanonation Technology
  • Navori
  • Nec Display Solutions Ltd
  • Omnivex Corporation
  • Onelan Ltd.
  • Panasonic Corporation
  • Planar Systems Inc
  • Samsung Electronics Co. Ltd
  • Scala Inc.
  • Ucview Media Inc.
  • Winmate Communication Inc.

For more information visit http://www.researchandmarkets.com/research/fj2zxp/digital_signage

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