SYS-CON MEDIA Authors: Elizabeth White, Yeshim Deniz, Peter Silva, Liz McMillan, Pat Romanski

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A Fresh Perspective: The Changing Competitive Landscape in the Electronic Security Industry

The popularity of smarter security systems and controls for homes and businesses is extending unique opportunities to the electronic security industry. It’s creating a fresh perspective and producing innovative products and services that are changing the competitive landscape.

The ESX Rise & Shine Breakfast on June 26 at 8:00 AM will welcome a diverse group of companies that can speak first hand to these opportunities, as Adam Mayer, vice-president of IntelligentHome for Time Warner, Gene LaNois, general manager of pro channel at Nest®, and Doug Bieter, vice-president of sales for Dropcam® take the stage. Their insights may surprise you, giving you a whole new perspective on the changing competitive landscape and opportunities for security professionals.

Where are the opportunities? What value do these companies bring? And how will their presence affect traditional integration and monitoring companies? Security professionals will not want to miss this opportunity to learn the answers to these questions.

“ESX strives to attract the movers and shakers in the industry each year,” says George De Marco, ESX Chair and moderator for the session. “I am thrilled to share the stage with these companies and look forward to a meaningful discussion on the challenges and opportunities that every security professional needs to know.”

“Nest reinvents unloved but important home products, like the thermostat and smoke and CO alarm,” said Gene LaNois, general manager of pro channel, Nest. “We also look for ways to reinvent sales and marketing in the categories where Nest products are sold. While our Nest Learning Thermostat and Nest Protect: Smoke + Carbon Monoxide alarm are sold direct to consumers, we’re seeing additional growth and demand in the professional installation channel and look forward to discussing the opportunities with the electronic security community at ESX.”

The ESX Rise and Shine Breakfast is sponsored by Qolsys and Security Systems News.

Registration for the ESX Deluxe Pass grants access to this breakfast along with ESX’s lineup of networking functions, the full education program and the most focused expo in the industry. This breakfast is also available as an a-la-carte purchase. Registration prices increase June 1.

For more information and for concierge services in registering your team, contact the event’s guest relation specialist, Katie Westerduin ([email protected] or 508.618.7856).

For more information about exhibiting and remaining sponsorship opportunities, contact Allison Avril ([email protected] or 508.618.8330).

About ESX

Owned and sponsored by industry leading trade associations, ESA and CSAA, ESX is the only major, national trade event focused exclusively on the needs of security installation, integration and monitoring teams. ESX offers valuable content and connections, while focusing intensely on the growth and maintenance of recurring monthly revenue (RMR). It has the leading education program, the most interesting and enjoyable networking events and the most focused expo floor in the industry. ESX attracts the biggest, best and most progressive integration and monitoring companies in the nation. For more information, visit www.ESXweb.com.

About ESA

Established in 1948, the Electronic Security Association (ESA) is the largest trade association representing the electronic life safety and security industry. Member companies install, integrate and monitor intrusion and fire detection, video surveillance and electronic access control systems for commercial, residential, industrial and governmental clients. In cooperation with an alliance of chapter associations, ESA provides technical and management training, government advocacy and delivers information, advice, tools, and services that members use to grow their businesses and prosper. ESA may be reached at 888.447.1689 or on the web at www.ESAweb.org.

About CSAA

The Central Station Alarm Association (CSAA) International is a non-profit trade association in the physical electronic security industry. It represents central station monitoring companies that are certified by CSAA-approved Nationally Recognized Testing Laboratories, such as FM Global, Intertek/ETL or UL, in the burglar and fire alarm, CCTV, video and access control industries. CSAA is legally entitled to represent its members before Congress and regulatory agencies on the local, state and federal levels, and other authorities having jurisdiction (AHJs) over the industry. Since its incorporation in 1950, CSAA has served its members’ interests through education, publications, online training, meetings and conventions, certification, insurance and industry standards. www.csaaintl.org.

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