SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, Kevin Jackson

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Freescale Collaborates with Neusoft and Green Hills Software to Deliver Development Ecosystem for ADAS Vision Applications

Freescale Semiconductor (NYSE: FSL) is collaborating with Neusoft Corporation (“Neusoft”, SSE: 600718) and Green Hills Software to establish a comprehensive Advanced Driver Assistance Systems (ADAS) ecosystem designed to dramatically speed and simplify the creation of next-generation automotive vision applications.

As ADAS vision systems grow to encompass a greater portion of vehicle braking and steering systems, developers and systems designers need turnkey solutions that address stringent protocols for automotive safety, and are compliant with the ISO 26262 functional safety standard. This purpose-built ADAS ecosystem is engineered to meet these challenges by streamlining the time-consuming process of developing and porting complex algorithms to target hardware.

The collaboratively developed solution integrates CogniVue Corporation’s APEX Image Cognition Processing (ICP) IP available from Freescale with advanced, silicon-aware software from Neusoft’s ADAS vision applications, and the safety certified INTEGRITY® operating system and MULTI® tool chain from functional safety expert Green Hills Software. The result is a comprehensive off-the-shelf ADAS vision solution built on an ISO 26262 ASIL assessed software foundation. Specific applications include pedestrian detection, traffic sign recognition, collision avoidance and other advanced ADAS capabilities.

“Pairing sophisticated object recognition and identification technologies is a key step to bridging first-generation ADAS products toward the autonomous vehicles of tomorrow,” said Ray Cornyn, vice president of Product Management and Global Marketing for Freescale’s Automotive MCU business. “The expanding role that vision ADAS technology plays in decision making and real-time object identification tasks positions companies focused on safety-oriented vision systems – such as Freescale – for future success.”

“We are proud to be part of this promising ecosystem and to contribute with our real-time object recognition technology that is the result of more than ten years of research and development,” said Guodong Jian, vice president of Neusoft and co-president of Neusoft Automotives. “OEMs have long been waiting for more flexibility and improved time-to-market, which will be the foundation for wider adoption of ADAS technology.”

“Green Hills applauds Freescale’s foresight in partnering to develop a comprehensive, well constructed ADAS vision application platform designed to address performance, functional safety concerns and core algorithm availability essential for any next generation ADAS system,” said Dan Mender, vice president of Business Development for Green Hills Software. “By working with Green Hills, Freescale can help its customers achieve significant reductions in time-to-market and development costs by utilizing proven, mature ISO 26262 functional safety assessed products, in addition to its comprehensive safety design and certification services.”

APEX processor technology enables extraction of application-specific information from a scene and interprets the image data to make decisions or take actions based on the extracted data. Freescale licensed CogniVue’s APEX-642 ICP core IP in 2012 and is the exclusive provider of this technology to the automotive market.

Tweet This: With Neusoft and @GreenHillsPR, @Freescale intros comprehensive #ADAS ecosystem for fast development

Availability

Simulator-based evaluation platforms are available today. Full solution availability is planned for 1H 2015. For more information please contact Freescale Sales.

About Freescale Semiconductor

Freescale Semiconductor (NYSE: FSL) is a global leader in embedded processing solutions, providing industry-leading products that are advancing the automotive, consumer, industrial and networking markets. From microprocessors and microcontrollers to sensors, analog integrated circuits and connectivity – our technologies are the foundation for the innovations that make our world greener, safer, healthier and more connected. Some of our key applications and end-markets include automotive safety, hybrid and all-electric vehicles, next generation wireless infrastructure, smart energy management, portable medical devices, consumer appliances and smart mobile devices. The company is based in Austin, Texas, and has design, research and development, manufacturing and sales operations around the world. www.freescale.com

Freescale and the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. All product or service names are the property of their respective owners. All rights reserved. © 2014 Freescale Semiconductor, Inc.

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